British pub visitors will soon be able to 'sample' the Olympic' competitive spirit, by battling each other at the urinal in a micturation-managed game, the 100ml Dash.

Captive Media - the firm behind the bladder-emptying title Clever Dick - is fitting various bars across Europe with more piss-powered action to celebrate the London Olympics.

Participants control the game by aiming their streams at targets in the urinal. It's a piece of piss, I tell 'ee.

With the race finished, players can upload their 100ml Dash scores using a smartphone, or post it to their Twitter feed. I'm sure all followers will tweet in amazement at the triumphant tackle with sentiments such as "What a dick!"

I usually stand proud in the urinal, smug that the only competition is that horse-hung giant from sales, but this'll sure give the little guys scope to win one battle while relieving themselves.

And we should all be pleasantly surprised that while the Olympic Games continues to take the piss, it does so here without regular punters spending a penny. In the financial sense, at least. ®