Feeds

5th Finger gets acquired in US by CRM player

Merkle dials up Aussie mobile pioneers

5 things you didn’t know about cloud backup

Australian mobile technology solutions pioneer 5th Finger has been acquired by US based customer relationship marketing outfit Merkle for an undisclosed sum.

Merkle snapped up the company, which expanded internationally in 2007 setting up a HQ out of San Francisco, to expand its CRM capabilities in mobile.

5th Finger CEO and one of the original Australian founders, Patrick Collins, said "we are very excited to be uniting with Merkle. We can now bring 5th Finger's customers a deeper, more analytics driven mobile solution, which aligns with our vision of delivering increasingly relevant, engaging and successful mobile programs to market for our clients."

The 5th Finger brand will be retained, positioned within the company's Digital Solutions Group. The company said that the integration of Merkle's core competencies with the new technologies available through 5th Finger's RedShop Technology, will allow for better customer engagement, customer value, and conversion to support the true integration of mobile commerce, marketing and CRM.

The Australian dotcom start-up was founded in Sydney in 1999 and was acquired by ninemsn in 2006. The founders of 5th Finger then established an independent international operation in North America, securing US$7 million in Australian venture capital funding from Starfish Ventures.

At the time of the VC deal in 2008, Starfish Ventures partner Malcolm Thornton said in less than one year, 5th Finger had already established a strong foothold in the US market and “we believe the company will enjoy as high a level of success in the US market as in Australia.”

On the Merkle acquisition, Starfish said that it has stayed close to the team during the lifecycle of the business. “It is a testament to the drive and capacity of Patrick Collins and Steen Andersson that they have grown such a substantial US footprint and ended up joining forces with Merkle, the natural acquirer of the business,” the Starfish blog said. ®

5 things you didn’t know about cloud backup

More from The Register

next story
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?