Feeds

5th Finger gets acquired in US by CRM player

Merkle dials up Aussie mobile pioneers

Top three mobile application threats

Australian mobile technology solutions pioneer 5th Finger has been acquired by US based customer relationship marketing outfit Merkle for an undisclosed sum.

Merkle snapped up the company, which expanded internationally in 2007 setting up a HQ out of San Francisco, to expand its CRM capabilities in mobile.

5th Finger CEO and one of the original Australian founders, Patrick Collins, said "we are very excited to be uniting with Merkle. We can now bring 5th Finger's customers a deeper, more analytics driven mobile solution, which aligns with our vision of delivering increasingly relevant, engaging and successful mobile programs to market for our clients."

The 5th Finger brand will be retained, positioned within the company's Digital Solutions Group. The company said that the integration of Merkle's core competencies with the new technologies available through 5th Finger's RedShop Technology, will allow for better customer engagement, customer value, and conversion to support the true integration of mobile commerce, marketing and CRM.

The Australian dotcom start-up was founded in Sydney in 1999 and was acquired by ninemsn in 2006. The founders of 5th Finger then established an independent international operation in North America, securing US$7 million in Australian venture capital funding from Starfish Ventures.

At the time of the VC deal in 2008, Starfish Ventures partner Malcolm Thornton said in less than one year, 5th Finger had already established a strong foothold in the US market and “we believe the company will enjoy as high a level of success in the US market as in Australia.”

On the Merkle acquisition, Starfish said that it has stayed close to the team during the lifecycle of the business. “It is a testament to the drive and capacity of Patrick Collins and Steen Andersson that they have grown such a substantial US footprint and ended up joining forces with Merkle, the natural acquirer of the business,” the Starfish blog said. ®

3 Big data security analytics techniques

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.