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IPTV guru Anthony Rose has officially launched his new social TV platform zeebox in Australia in a joint-venture with Network Ten. Australia is the third market destination for zeebox after launching in it’s HQ of the UK last year and most recently in the US.

Network Ten is being termed as an “anchor partner” which has made a “substantial investment”, although the amount has not been revealed.

Zeebox’s social TV app will launch in Australia on iPhone, iPad and Android smartphones in the third quarter of 2012.

As revealed by El Reg last month, zeebox Australia is being headed by former Netus executive Craig Blair. “We are in active discussions with several broadcasters and content owners to offer zeebox functionality into their TV apps and to enhance their content within zeebox,” Blair said.

While Ten is up close and personal with zeebox, the platform is remaining broadcaster agnostic and is actively working across the major media companies and content owners in Australia on the zeebox proposition. Broadcasters and content owners can leverage the platform to commercialise TV viewers to the second screen which includes options for content extension, etailing and data mining and analytics on their customers.

“We know viewer behaviour is changing and audiences are multi-tasking. About 70 percent of TV viewers use a second screen while they are watching TV. This creates an enormous opportunity for zeebox, a network-agnostic app that offers consumers a much broader and deeper experience than other second-screen apps,” said Jon Marquard, Chief Operating Officer of Network Ten. ®

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