Feeds

Ebuyer on the naughty step for fondleslab promo cock-up

ASA told 'it was the new guy's fault'

Gartner critical capabilities for enterprise endpoint backup

Ebuyer has been rapped for a "misleading" tablet promotion and ordered not to repeat similar claims of cost savings in future.

The Advertising Standards Agency gave the online IT bazaar a stern ticking off after receiving a complaint about an email sent to customers touting the Storage Options' Scroll Extreme Tablet PC.

The mailshot was headed "SAVE £120…£179.99", while on the website the promo stated the slate was £178.98 inc vat with a figure of £299.99 crossed out and "Save £120.01" displayed on the page.

The complainant demanded to know whether Ebuyer's ad was misrepresentative or could be substantiated.

The ASA confirmed the reseller had amended the page, and stated: "[Ebuyer] said they had misunderstood the advertising rules and had new staff. Ebuyer said the complainant had raised a valid point."

The complaint was upheld. The watchdog added: "We had not seen evidence that the 'was' price of £299.99 was a genuine previous selling price and that the advertised savings of £120 and £120.01 were therefore genuine. In the absence of such evidence, we concluded that the savings claims were misleading."

"The adverts must not appear again in their current form," the ASA stated. "We told Ebuyer not to make savings claims in future unless they were in a position to demonstrate that they were based on genuine previous selling prices." ®

Next gen security for virtualised datacentres

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?