Feeds

Apple's new iPad set for July 20 China launch

Scalpers prick up their ears

Top three mobile application threats

Scalpers take note: Apple’s long-awaited shiny new iPad will finally launch in mainland China as of 20 July.

The new fondleslab has been on sale in Apple stores in every other major market in the world for some time, and Cupertino will be rubbing its hands together in anticipation of what is likely to be a big seller in the People’s Republic.

The announcement comes just days after the fruity toy maker wrapped up a long-running legal dispute over trademark rights to the IPAD name, offering failed monitor firm Proview $60 million.

There are even suggestions that CEO Tim Cook may have declined $75m in dividends owed to him earlier this year in order to settle the case without effectively passing on the costs to shareholders.

Two things we can expect of any Apple launch in China are lots of hype and plenty of scalpers.

In fact, the last major product launch ended in disaster for the firm when it decided not to open its flagship Beijing store to sell the new iPhone 4S and got an egg pelting from the angry waiting crowd.

The official excuse was that the crowd was too large, and the safety of customers and employees couldn’t be guaranteed, but most likely it was due to concerns that scalpers in the queue were about to come in and bulk buy the stock to sell on at an inflated profit.

These black marketeers are less of a problem for Apple now that iPhone supply and demand in China has just about levelled out, although the hype surrounding the new iPad could bring them back out of the woodwork.

That’s why Apple has decided to institute the reservation policy it used successfully to keep scalpers at bay in the Hong Kong Apple store.

Fanbois can request a reservation online, leaving ID details, between the hours of 9am and 12pm to give them a chance of picking up the device in-store the following day.

Around 20 per cent of Apple’s sales come from China so it will be hoping the new fondleslab will be a hit in the People’s Republic.

Prices start at $499 for the 16GB, WiFi-only model. ®

3 Big data security analytics techniques

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.