Feeds

Pandora plays beta beats downunder

The box re-opens for mobile music wars

Internet Security Threat Report 2014

After months of speculation and a dress rehearsal back in 2007, one of the original online music streamers, Pandora, has re-emerged in Australia.

Pandora was briefly available in Australia but in May 2007 the service was shut down due to draconian decentralised legal restrictions which meant that licencing was not available outside of the US and Canada.

As flagged by El Reg in March, Pandora was getting ready to return to Australia along with its latter day progeny such as Spotify and Rdio who have all set up camp.

Founder Tim Westergren issued a post stating: “You can’t imagine how delighted we are to be able to start streaming Pandora into Australia. Pandora is a new kind of radio that is personalized just for you. …This is a beta launch of Pandora in Australia. There's much more to do to enable the full breadth of Pandora's capabilities to Australia (including such things as a mobile app for smartphones), but we didn't want to wait any longer. So stay tuned.”

Back in its home turf of the U.S Pandora averages more than 50 million active users a month who generate more than 3.09 billion listening hours across Pandora's multiple platforms – desktop, auto, consumer electronics, and mobile devices.

During Q1 Pandora's market share was 5.95% of total U.S. radio listening and the platform boasts the majority of the top 50 digital advertisers already having bought multiplatform advertising.

Analysts suggest that it is Pandora’s advertising approach that will shake up the Australian market.

Pandora was a pioneer in the personalized radio station format and wrapping ads around it. The service promotes discoverability based on analysing listeners existing tastes via algorithms.

Pandora delivers music to users “anytime, anywhere” via internet streaming and increasingly to mobile devices and the automotive industry. In the U.S mobile is now the primary driver of listener hour growth and according to comScore, over 78% of Pandora’s monthly unique visitors listened from a mobile device.

A recent report from Morgan Stanley claims that dominant media players such as the Southern Cross Media (SXL) group, have the most to lose from new entrants such as Pandora

"We believe it’s only a matter of time before the internet has a negative impact on traditional radio listenership … and thereafter radio asset values in Australia too,” Morgan Stanley warns. ®

Internet Security Threat Report 2014

More from The Register

next story
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
BT said to have pulled patent-infringing boxes from DSL network
Take your license demand and stick it in your ASSIA
Right to be forgotten should apply to Google.com too: EU
And hey - no need to tell the website you've de-listed. That'll make it easier ...
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.