Feeds

Big media little iPad stories suggest Apple is cranking up the spin cycle

Officially sanctioned leaks?

SANS - Survey on application security programs

The latest 'iPad Mini' rumours don't tell us anything more about the putative device than we knew already - what's telling is where the rumours are being reported.

Step forward news agency Bloomberg and newspaper The Wall Street Journal. Both covered the 7.85in tablet this week, both citing the inevitable, unnamed "people familiar with the situation".

If Apple is indeed preparing to launch a smaller iPad in the autumn, it'll not only start production round about now, but it'll begin its PR offensive too. While the company is clearly not going to acknowledge the unannounced product, it will begin spinning the notion of one, as much to help discourage its rumour-eager and gadget-hungry audience from giving up on the wait and jumping ship to rival offerings.

Apple iPad Mini?

Rival offerings there are: Amazon's Kindle Fire, though that appears to be smouldering now rather than richly ablaze. But the Google Nexus 7 is another matter, generating lots of headlines and some very positive reviews.

Time, then, to start seeding some FUD, a standard weapon in the PR's arsenal. The people "familiar with the situation" then are, we'd be willing to be, quasi-official, authorised to tip the wink to two big news organisations that Apple has always courted.

If Apple is making a few covert leaks, the take-away is clear: the 'iPad Mini' is coming, and it's not so very far away. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Reg man builds smart home rig, gains SUPREME CONTROL of DOMAIN – Pics
LightwaveRF and Arduino: Bright ideas for dim DIYers
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Apple patent LOCKS drivers out of their OWN PHONES
I'm sorry Dave, I'm afraid I can't let you text that
Microsoft signs Motorola to Android patent pact – no, not THAT Motorola
The part that Google never got will play ball with Redmond
Slip your finger in this ring and unlock your backdoor, phone, etc
Take a look at this new NFC jewellery – why, what were you thinking of?
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.