Feeds

YouView launches with pricey premium DVR

No low-cost option. No unique content. No chance?

Secure remote control for conventional and virtual desktops

YouView's long-awaited - no longer eagerly so, perhaps - set-top box will arrive in the shops of Britain's best-known electrical retailers "by the end of the month", but you'll have to pony up £300 for one.

Two years on from its original launch window, the platform, which now combines Freeview over-the-air programming with net-delivered catch-up services from stakeholders the BBC, ITV, Channel Four and 5, will debut in a Humax-made twin-tuner 500GB DVR, the DTR-T1000.

When it comes, YouView Chairman Lord Alan Sugar enthused today, it will mark "a great moment in British television".

Lord Sugar has a way with words, and while it's true that the YouView user experience is indeed a much more straightforward, less cumbersome one that most existing DVRs and smart TVs provide, YouView has some way to go if it's to be the landmark the Apprentice star believes.

Humax DTR-T1000

YouView's techies have created an aesthetically pleasing, unobtrusive UI that quietly demarcates IPTV content from broadcast material and doesn't make a big deal out of the difference.

The box's search operates across upcoming Freeview and Freeview HD transmissions and - eventually - what pay-TV partners, initially ISPs TalkTalk and BT, have on their schedules. It already covers what the free-to-air catch-up providers have in their recent and longer-term programme archives.

All this, plus standard Freeview HD+ DVR functionality.

The trouble is, of course, a lot of folk own DVRs already. No problem, says the ebullient Lord Sugar, "this is the box their going to replace their DVRs with".

The hook is the integrated catch-up content, though many a DVR and a smart TV provide less joined-up access to these services already. Not many include all the current major terrestrial broadcasters' on-demand services, however, but the YouView box does.

YouView UI

More are coming. Following the Humax box's retail debut, YouView will add STV during the summer, along with a new channel, Now TV, run by Sky - presumably an advertising exercise masquerading as a best-of-Sky offering. We shall see.

TalkTalk and BT will offer their boxes separately, and while BT maintained a stony silence today, TalkTalk said it will reveal its plans for the box, including pricing and subscription packages, at the end of this month.

While neither ISP said as much, but Lord Shug implied they'll subsidise their boxes on the proceeds of broadband and/or content subscriptions, and both will be able to offer their customers content not available to other YouView box owners.

Ditto other providers: select a catch-up or archive programme from the search or EPG panels and YouView runs the appropriate player app, though it goes straight to the show rather than leaving you in the menu, as smart TV, set-top, mobile and PC apps do. Stakeholders' apps are free to offer whatever mix of free and premium content as they wish - YouView's remit ends at the point UI hands over to the content provider's portal.

Content providers can bombard you with ads - like those ITV plays at the start of catch-up content - but, Lord Sugar suggested, YouView won't.

YouView UI

It's all nicely done. The question is simply whether early adopters will be willing to cough up £300 for an experience that's, yes, better than competing products but, no, not unique.

These are tough times for the consumer electronics business. Lord Sugar's justification for the high price is a need to demonstrate the platform's full capabilities and that can only be done with as fully functional a box as can be delivered.

But he held out the prospect that a single-tuner, DVR-less device may come to market in future. That depends on Humax, of course, currently the only YouView hardware licensee - or, at least, the only one the company will discuss. Talk about other potential partners is unsurprisingly nebulous - neither party would ever want to prejudice negotiations, of course - but today's launch lacked even the hints often dropped events like these to encourage journalists to believe that vendors can't wait to sign up.

YouView, then, really is in classic chicken-and-egg territory. Until it shifts boxes, it can't demonstrate demand. Without a sure sign that the public is interested, it'll have a harder job enouraging partners to sign up. But without the partners, it'll be a lot harder to convince punters to cough up.

Which leaves the platform with a heck of a potential - and one of the best UIs out there - but one that it seems a long way from fulfilling. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
George Clooney, WikiLeaks' lawyer wife hand out burner phones to wedding guests
Day 4: 'News'-papers STILL rammed with Clooney nuptials
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
The British Museum plonks digital bricks on world of Minecraft
Institution confirms it's cool with joining the blocky universe
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.