Feeds

Bill Gates: iPad is OK, but what Apple really needs is a SURFACE

Still has his old knack for branding

Boost IT visibility and business value

Bill Gates foresees a future without PCs or tablets - where there are only "Surface-like devices" - he told PBS chat show host Charlie Rose last night.

Evangelising about the new Microsoft tablet – Surface – Gates sketched out his vision for a world where everyone is using the Surface, saying that the device which promises to combine the PC's value as a creative tool with the tablet's strengths as a consumption device, will "change the rules".

Bill Gates, screengrab PBS TV

In the future, there will only be one

Quizzed as to whether the Surface would cannibalise the market for the PCs - he said that it was possible people would no longer even think about PCs after the Surface comes out:

Whatever you call Surface, they will want to have it. We'll call it a Windows device. When you have two device categories and merge them together, there's always the question of which name survives. Because the PC has been the super-seller ... it has a keyboard and a breadth of rich inputs.. maybe we'll call them PCs.

Or maybe we need a new term: maybe we'll just called them 'Surface-like devices'.

Gates also talked about his "lost tablet" in the interview – the touch screen device he rejected because it had no keyboard when Microsoft's engineers presented it to him in 1998 – and attributed Steve Jobs's success with the iPad to passing a certain critical mass.

You can have something that is almost good enough, that is forgotten for all time, but you can have something that just crosses that threshold, even though it came later and goes gigantic.

But he did admit that iPads were good:

He did some things better than I did. His timing, the engineering work, the package that was put together. The tablets we had done before weren't as thin, weren't as attractive as what came along.

Prodded over whether Apple would have to play catch-up with Microsoft once the Surface goes live, Gates was a little circumspect.

I think it's premature to act like that's been decided in the marketplace. I certainly think that's a strong possibility and my bias is that yes, this is a seminal event of taking the best of the two worlds.

It's a wonderful thing and I can't wait till it's shipping.

Gates also spoke about the drive to succeed, saying that it takes a type of fanaticism to build an Apple, a Microsoft or Facebook.

It's when you work day and night and don't worry about the possibility of failure. Every setback is just a reason to work a little bit harder and you really know what you're trying to achieve.

®

The essential guide to IT transformation

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
Top Gun display for your CAR: Heads-up fighter pilot tech
Sadly Navdy kit doesn't include Sidewinder missile to blast traffic
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Things are looking up in Flappy Bird sequel
'Swing Copters' offers the same gameplay but in a different direction
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.