Brummie popstrels crowdsource their visual appearance
You've heard of designed by committee? Next level
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A pop group that doesn't know what it should look like has asked the Hive Mind™ for help.
Bella Diem describe themselves as a "Dreamy Pop Rock 5-piece from Birmingham", and have 339 Twitter followers. YouGov specialises in opinion polls and focus groups, and has got tipsy drinking the New Age internet Kool Aid about the "wisdom of crowds". And now, the two have got together for a tragic gimmick innovative marketing exercise.
“We are still unsure of exactly how our audience would expect or prefer to view us visually," the group appealed. "Therefore, we'd really like to know, after sampling our music, what you think we should look like as a band, in terms of artwork, logo and fashion."
Birmingham has spawned Ozzy Osbourne and Judas Priest, Dexys, Duran Duran and (best of all) Wizzard - artists with a strong visual identity - or at least a decent costume budget.
Alas, the consultation is already over as soon as it has begun, and we eagerly await the results.
Politicians today daren't lift a finger without consulting a focus group - now it seems, independent musicians can't either. ®
COMMENTS
"what you think we should look like as a band, in terms of artwork, logo and fashion."
As Google's new AI recently discovered, the hive mind says... cats. Lots of cats.
"... independent musicians..."
You mean they're not the plastic product of some svengali and this isn't a cynical PR exercise?
I am gobsmacked!
Re: The Hive Mind™ says....
The Hive Mind™ says, "A pop group with 300 twitter followers has an article about them in The Register - and probably about 360,000 other publications".
I also challenge the notion that the 'bands of old' developed their own visual and design styles. It might be hard to hear, but pop groups have been carefully prepared since year one. I could be wrong, but I doubt one of Pink Floyd's members designed the prism album cover, and I doubt that on of the Beatles planned and took the photo of them crossing the street. And I doubt that the band members interviewed and hired their own designers.
In this case, at least, one could argue that the band is doing at least -that- much - just from a rather wider and undoubtedly shallower talent pool.
Bands, alas, were not comprised of miraculous multimedia Rennaisance men just because theyy were popular when you were in your prime.
Consulting The Hive Mind™ may or may not yield worthwhile branding, and the band's music may or may not justify its ambition, but their gambit doesn't itself imply failure - and it has obviously already succeeded in expanding their audience. I suspect they'll have more then 300 followers by the end of the week.
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