Feeds

Google+ takes on a location element as it pushes deeper into iPhone

Choc Factory keen to keep a tentacle touching the fanboi

Choosing a cloud hosting partner with confidence

Google has pushed its social network Google Plus deeper into the iPhone and given it a location element, launching the Google + Local app yesterday. Google is wriggling itself into more crevices on the iPhone before the axe falls on Google Maps in September, when Apple will introduce their own maps app in iOS 6.

google_local_app

The friendly logo for the new Google + Local app

The search giant has rebranded its popular iOS app "Google Places" as "Google + Local" and tied it up to their social network - a change that comes just a week after Google introduced Chrome for iOS.

Places offered a useful local search function that pulled in data from Google's vast information reserves and displayed details and maps to what's around. The Local app now uses Zagat place summaries to provide accurate content and has a voice search function.

Described as "everything you loved about Google Places and more", the changes are relatively small - mainly the introduction of reviews from people you know, and a re-prioritising of venues depending on where your friends have been.

Readers may be familiar with Google's cunning way of introducing Google + into places it was not before - see the Gmail debacle, and it looks like the company is doing a similar thing here. Or it could just be an excuse for Google to keep a location- and identity-enabled app running on iPhones and collecting useful information once Maps is gone (as is the case also on the great majority of Android devices). ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
MOST iPhone strokers SPURN iOS 8: iOS 7 'un-updatening' in 5...4...
Guess they don't like our battery-draining update?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.