Feeds

Apple's UK smartphone lead shrinks

Samsung marketing cash, iPhone 5 rumours take their toll

The Essential Guide to IT Transformation

While Apple's iPhone 4S is still the UK's most popular smartphone, accounting for one in five of all those sold last month - sales are slipping.

Back in March, the 4S accounted for 25 per cent of UK smartphone sales, the Financial Times reports, citing from market watcher GfK.

Deflecting the 4S' sales trajectory downward is the Samsung Galaxy S III, its manufacturer having finally realised what Apple has understood for years: splash the cash on marketing and people are more likely to buy your product.

We've noticed that, in addition, to customer-facing promo work, Samsung has also enticed network operators to push the Galaxy S III on its behalf. Rather a lot of announcements from the UK's cellcos of late that talk about smartphones reference the S III as the only example.

We suspect, but have no evidence to back this up, that they're not doing so for free.

GfK doesn't give such market data out for free, either, and we suspect the information has been provided to the FT - not unreasonably - by someone with an interest in showing how iPhone 4S sales are falling while S III sales are on the up.

Who could that be?!?

The numbers quoted by the FT show the S III took 18 per cent of the UK smartphone market in the first week of June, just behind the 4S' 19 per cent.

Samsung's promotional activity aside, you might well expect Apple's 4S sales to have peaked by now. It's eight months on from the launch and there's so much speculation about Apple's next model - almost certainly the iPhone 5, given 2012 marks the platform's fifth anniversary - that many punters will be holding back.

Plenty of them will be coming to the end of two-year contracts taken out on the back of June 2010's iPhone 4 debut, so won't be in the market for an upgrade until later this month in any case. Those on 18-month iPhone 4 contracts probably went over to the 4S last autumn. ®

Build a business case: developing custom apps

More from The Register

next story
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.