Feeds

Apple's UK smartphone lead shrinks

Samsung marketing cash, iPhone 5 rumours take their toll

Build a business case: developing custom apps

While Apple's iPhone 4S is still the UK's most popular smartphone, accounting for one in five of all those sold last month - sales are slipping.

Back in March, the 4S accounted for 25 per cent of UK smartphone sales, the Financial Times reports, citing from market watcher GfK.

Deflecting the 4S' sales trajectory downward is the Samsung Galaxy S III, its manufacturer having finally realised what Apple has understood for years: splash the cash on marketing and people are more likely to buy your product.

We've noticed that, in addition, to customer-facing promo work, Samsung has also enticed network operators to push the Galaxy S III on its behalf. Rather a lot of announcements from the UK's cellcos of late that talk about smartphones reference the S III as the only example.

We suspect, but have no evidence to back this up, that they're not doing so for free.

GfK doesn't give such market data out for free, either, and we suspect the information has been provided to the FT - not unreasonably - by someone with an interest in showing how iPhone 4S sales are falling while S III sales are on the up.

Who could that be?!?

The numbers quoted by the FT show the S III took 18 per cent of the UK smartphone market in the first week of June, just behind the 4S' 19 per cent.

Samsung's promotional activity aside, you might well expect Apple's 4S sales to have peaked by now. It's eight months on from the launch and there's so much speculation about Apple's next model - almost certainly the iPhone 5, given 2012 marks the platform's fifth anniversary - that many punters will be holding back.

Plenty of them will be coming to the end of two-year contracts taken out on the back of June 2010's iPhone 4 debut, so won't be in the market for an upgrade until later this month in any case. Those on 18-month iPhone 4 contracts probably went over to the 4S last autumn. ®

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
End of buttons? Apple looks to patent animating iPhone sidewalls
Filing suggests handset with display strips
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.