Feeds

Ultrabook demand soars Stateside

But they're still a tiny percentage of the market

Internet Security Threat Report 2014

That Ultrabooks have grabbed almost 11 per cent of the $700-and-up Windows notebook market in the US during the first five months of the year sounds impressive, until you realise how small that market segment is.

The statistic above comes from US retail market watcher NPD. It said Ultrabooks' share of the $700-plus segment has risen month on month through 2012, from around 6.5 per cent in January to just over 15 per cent in May.

But the $700-plus segment accounts for just 14 per cent of laptop sales in the States, boosted a couple of percentage point this year by the Ultrabook sales, from 12 per cent in 2011.

Ultrabooks' share of the US $700-plus Windows laptop market

US $700+ Windows laptop sales. Data source: NPD

Data source: NPD

In other words, 86 per cent of the laptops sold in the US this year so far cost a lot less than Ultrabooks do. And since - taking May's figures - Ultrabooks account for just 15 per cent of that 14 per cent of the total notebook market, that means Ultrabooks' share of the overall US laptop arena is a mere 2.1 per cent.

This is pretty much what we're seeing in the UK too.

Still, while sales of lower-priced machines are falling sharply - the laptop market as a whole is currently down 17 per cent, NPD said - the decline of pricier machines is less steep: the $700-plus segment fell just three per cent.

And the market for laptops costing $900 or more was up 39 per cent. No surprise, that - most Ultrabooks actually cost at least $900. Indeed, their average selling price is $927, NPD said. The monthly average only dropped below $900 in May, to $885.

The average price of a laptop in the states is $510, according to NPD.

The researcher reckons Ultrabooks - well, cheaper, sub-$700 ones, at any rate - will become a "hot form-factor" as autumn approaches and kids go back to school. Microsoft's Windows 8 roll out in Q4 will push them further.

But Ultrabooks will have to sell in sigincifantly greater numbers if they're to reverse or even halt the laptop market's decline. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Chipmaker FTDI bricking counterfeit kit
USB-serial imitators whacked by driver update
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.