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Panasonic chief says no to low-cost OLED TVs

LCD prices? Not for years

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Cheap-ish OLED TVs? Don't make me laugh.

No, Panasonic's new president, Kazuhiro Tsuga, didn't use those exact words, but they succinctly summarise comments he made in Japan earlier today.

Asked by reporters when he thinks OLED TVs will become as cheap as today's LCD televisions, Tsuga said he doesn't expect that to happen for quite some time.

Not that he really wants OLED TVs to become commodity items at all. Panasonic, which this week announced a partnership with Sony that will see the two firms jointly develop and sell OLED tellies, is looking to such next-gen sets to bring its TV business back to robust health.

It hopes - as does Sony, and the companies they are gearing up to compete with, Korea's Samsung and LG - that OLED will bring a whole new upgrade cycle and get punters buying pricey tellies again.

Good luck, folks. ®

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I'll stick with my CRT til it breaks, thanks. Yeah take that Panasonic!

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Re: Telly upgrade

> what do these do that the last tellies didn't?

Lower power consumption, higher contrast ratios, better viewing angles and clearer in sunlight.

And no, I won't be upgrading either. I REALLY love my films and something like Hero on BlueRay does look absolutely stunning but, its just a telly. It should last at least ten years before I have to replace it and the current one is probably 3 years old. In fairness, the last one only lasted a couple of years but that's because my, then, two-year-old drove a tractor across it and broke the glass. But that's okay. I stopped crying a couple of months ago and now we even let him out of his room every once in a while.

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Not the same.

CRT = yer basic bogpaper

LCD = fancy bogpaper with Aloe Vera

If you want to pay all that extra money for a moistened arsehole, that's up to you. I'm fine with it as long as my finger doesn't got through.

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