Feeds

Facebook replaces non-Facebook mail addresses on Timeline

We're big in mail the way Google+ is big in social! Bitch

The Essential Guide to IT Transformation

Over the weekend Mark Zuckerberg's recently floated company began quietly displaying @Facebook email addresses on all of its users' Timelines.

The move immediately sparked anger from Facebookers, who complained that their third party email account names – such as Gmail or Hotmail – had been unceremoniously replaced without their say-so on the site.

It was hardly surprising to see the switch take place, however. Facebook for some time now has been working on building more communications into its network.

Way back in November 2010, Facebook began offering its users their own Facebook.com email addresses. But it's now applied those handles to its entire userbase.

The messaging system could mean that all users of the dominant social network may now be able to export the email addresses of their Facebook friends to third-party apps.

Google has long complained about Facebook's decision to shield this information from its competitors.

Mountain View's contacts API was kept open for third-party apps' makers on Facebook. That all changed when Google got cheesed off about Facebook's refusal to play nice with its data.

Google eventually prevented Facebook and other third-party apps from tapping its programming interface unless something similar was offered. Presumably, @Facebook.com could change all of that.

Ultimately, Facebook is also attempting to retain its users on the site for even longer by offering more and more communication options on its service.

The @Facebook handle can be hidden from a user's Timeline page, with the original third-party email address reinstated as the default address displayed to "friends" on the site. But Facebook's sneaky decision to replace those addresses with its own one demonstrates once again how little control it wants its users to have on the site.

After all, if it was in the business of transparency, the company would have notified everyone of the switch. ®

The Essential Guide to IT Transformation

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Microsoft says 'weird things' can happen during Windows Server 2003 migrations
Fix coming for bug that makes Kerberos croak when you run two domain controllers
Cisco says network virtualisation won't pay off everywhere
Another sign of strain in the Borg/VMware relationship?
VVOL update: Are any vendors NOT leaping into bed with VMware?
It's not yet been released but everyone thinks it's the dog's danglies
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.