Feeds

Facebook replaces non-Facebook mail addresses on Timeline

We're big in mail the way Google+ is big in social! Bitch

Build a business case: developing custom apps

Over the weekend Mark Zuckerberg's recently floated company began quietly displaying @Facebook email addresses on all of its users' Timelines.

The move immediately sparked anger from Facebookers, who complained that their third party email account names – such as Gmail or Hotmail – had been unceremoniously replaced without their say-so on the site.

It was hardly surprising to see the switch take place, however. Facebook for some time now has been working on building more communications into its network.

Way back in November 2010, Facebook began offering its users their own Facebook.com email addresses. But it's now applied those handles to its entire userbase.

The messaging system could mean that all users of the dominant social network may now be able to export the email addresses of their Facebook friends to third-party apps.

Google has long complained about Facebook's decision to shield this information from its competitors.

Mountain View's contacts API was kept open for third-party apps' makers on Facebook. That all changed when Google got cheesed off about Facebook's refusal to play nice with its data.

Google eventually prevented Facebook and other third-party apps from tapping its programming interface unless something similar was offered. Presumably, @Facebook.com could change all of that.

Ultimately, Facebook is also attempting to retain its users on the site for even longer by offering more and more communication options on its service.

The @Facebook handle can be hidden from a user's Timeline page, with the original third-party email address reinstated as the default address displayed to "friends" on the site. But Facebook's sneaky decision to replace those addresses with its own one demonstrates once again how little control it wants its users to have on the site.

After all, if it was in the business of transparency, the company would have notified everyone of the switch. ®

Boost IT visibility and business value

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Microsoft: Azure isn't ready for biz-critical apps … yet
Microsoft will move its own IT to the cloud to avoid $200m server bill
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
Cutting cancer rates: Data, models and a happy ending?
How surgery might be making cancer prognoses worse
Silicon Valley jolted by magnitude 6.1 quake – its biggest in 25 years
Did the earth move for you at VMworld – oh, OK. It just did. A lot
VMware's high-wire balancing act: EVO might drag us ALL down
Get it right, EMC, or there'll be STORAGE CIVIL WAR. Mark my words
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?