Feeds

Sony, Panasonic to partner for OLED TV push

Money spinner?

Top 5 reasons to deploy VMware with Tegile

Sony may have shown off its Crystal inorganic LED TV at the Consumer Electronics Show (CES) earlier this year, but it clearly reckons there's money in organic LED technology or it wouldn't have agreed to partner with Panasonic on OLED TV development and production.

The pair's work will, they said today, come to fruition in the form of OLED TVs mass-produced in 2013. Neither has given any details about the TVs they will ship at that time.

That's no great surprise to us: Sony's Deputy President of home entertainment products, Noriaki Negishi, confirmed to Reg Hardware earlier this year will be aggressively promoting OLED technology within a year.

“2013 will be the year when we will really fight back with new technologies," he said in March.

OLED failed to ship in any appreciable volume during Q1 2012, market watcher DisplaySearch recently revealed, despite both Samsung and LG showing off flash new models at the start of the year.

Sony Crystal LED TV

Sony's Crystal LED concept TV: solid offering or vapour?

Their OLED TVs, both 55-inchers, aren't expected to arrive in shops until much later this year, and they'll be hugely expensive when they arrive: $10,000 (£6425), according to hints dropped by both firms.

But expensive appeals to TV makers hard hit by a slowdown in TV sales and a business that delivers negligible margins.

OLED will not, of itself, revive TV makers' fortunes, even if the cost to consumers is a lot less than it's going to be. No, Sony and Panasonic, and Samsung and LG, are going to have to come up with a more compelling reason for punters to abandon the perfectly acceptable flap-panels they now already own.

And what of Sony's Crystal LED TV with its array of 6m inorganic LEDs? It still can't say when - or even if - it will bring it to market. ®

Remote control for virtualized desktops

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Tim Cook: The classic iPod HAD TO DIE, and this is WHY
Apple, er, couldn’t get parts for HDD models
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Microsoft fitness bands slapped on wrists: All YOUR HEALTH DATA are BELONG TO US
Wearable will deliver 'actionable insights for healthier living'
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
Back to the ... drawing board: 'Hoverboard' will disappoint Marty McFly wannabes
Buzzing board (and some future apps) leave a lot to be desired
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.