Feeds

Are you a hot BABE in heels and a short skirt? SCIENCE is for YOU

'Science - It's A Girl Thing', says the EU. Whoops

Security for virtualized datacentres

Updated The EU have clearly acknowledged that there is a problem with getting women into areas like science and technology. Issues such as educational bias, the lack of role-models and certain sorts of institutional sexism have all been cited as problems in the past, and at national level the topic has been discussed at conferences such as the Westminster Education forum last week.

However this Women In Science campaign funded by the EU Commission is hardly going to help. The site - titled: 'Science it's a Girl Thing' - juxtaposes things from science such as bunsen burners and fibre optic cables with items they've obviously found in a selection of women's magazines: lipstick and shoes. They released a video* yesterday:

Many irate viewers of the vid are erroneously blaming a comparatively inoffensive American campaign of the same name funded by the US National Science Foundation, via the Americans' Facebook page.

Comment

It's a bit like trying to get fat people into science by putting a doughnut next to a test tube. But it isn't even funny like that.

What sweaty bureaucrat in Brussels came up with this campaign? Is this what Silvio Berlusconi is doing these days?

I'll only enumerate two issues here:

1. It's going to put off girls who already feel alienated by the lipstick, pouty OK magazine thing. As if young women didn't get enough lookist crap from women's mags and the advertising industry, now the EU Commission have landed in too. Maybe what's important is that they're smart and great at science.

2. If you go into science expecting bunsen burners to be like lipstick, you will be sorely disappointed. Why not try and sell science on its own merits - potential to save lives, transform the world etc.

Admittedly some of the pages deeper in the site do contain potentially interesting information about the possibilities of science and profiles of some admirable women. But that video* ain't gonna help anyone. ®

[Our theory is that this is actually a cunning disinformation campaign by Eurosceptics of some sort, perhaps having hacked the relevant YouTube accounts, websites etc. -Ed]

*Update: The video has now been made "private"...

Security for virtualized datacentres

More from The Register

next story
Boffins say they've got Lithium batteries the wrong way around
Surprises at the nano-scale mean our ideas about how they charge could be all wrong
Thought that last dinosaur was BIG? This one's bloody ENORMOUS
Weighed several adult elephants, contend boffins
Europe prepares to INVADE comet: Rosetta landing site chosen
No word yet on whether backup site is labelled 'K'
City hidden beneath England's Stonehenge had HUMAN ABATTOIR. And a pub
Boozed-up ancients drank beer before tearing corpses apart
'Duck face' selfie in SPAAAACE: Rosetta's snap with bird comet
Probe prepares to make first landing on fast-moving rock
Archaeologists and robots on hunt for more Antikythera pieces
How much of the world's oldest computer can they find?
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.