Feeds

Are you a hot BABE in heels and a short skirt? SCIENCE is for YOU

'Science - It's A Girl Thing', says the EU. Whoops

Top three mobile application threats

Updated The EU have clearly acknowledged that there is a problem with getting women into areas like science and technology. Issues such as educational bias, the lack of role-models and certain sorts of institutional sexism have all been cited as problems in the past, and at national level the topic has been discussed at conferences such as the Westminster Education forum last week.

However this Women In Science campaign funded by the EU Commission is hardly going to help. The site - titled: 'Science it's a Girl Thing' - juxtaposes things from science such as bunsen burners and fibre optic cables with items they've obviously found in a selection of women's magazines: lipstick and shoes. They released a video* yesterday:

Many irate viewers of the vid are erroneously blaming a comparatively inoffensive American campaign of the same name funded by the US National Science Foundation, via the Americans' Facebook page.

Comment

It's a bit like trying to get fat people into science by putting a doughnut next to a test tube. But it isn't even funny like that.

What sweaty bureaucrat in Brussels came up with this campaign? Is this what Silvio Berlusconi is doing these days?

I'll only enumerate two issues here:

1. It's going to put off girls who already feel alienated by the lipstick, pouty OK magazine thing. As if young women didn't get enough lookist crap from women's mags and the advertising industry, now the EU Commission have landed in too. Maybe what's important is that they're smart and great at science.

2. If you go into science expecting bunsen burners to be like lipstick, you will be sorely disappointed. Why not try and sell science on its own merits - potential to save lives, transform the world etc.

Admittedly some of the pages deeper in the site do contain potentially interesting information about the possibilities of science and profiles of some admirable women. But that video* ain't gonna help anyone. ®

[Our theory is that this is actually a cunning disinformation campaign by Eurosceptics of some sort, perhaps having hacked the relevant YouTube accounts, websites etc. -Ed]

*Update: The video has now been made "private"...

3 Big data security analytics techniques

More from The Register

next story
Fancy joining Reg hack on quid-a-day challenge?
Recruiting now for charity starvation diet
Red-faced LOHAN team 'fesses up in blown SPEARS fuse fiasco
Standing in the corner, big pointy 'D' hats
KILLER SPONGES menacing California coastline
Surfers are safe, crustaceans less so
Opportunity selfie: Martian winds have given the spunky ol' rover a spring cleaning
Power levels up 70 per cent as the rover keeps on truckin'
KILLER ROBOTS, DNA TAMPERING and PEEPING CYBORGS: the future looks bright!
Americans optimistic about technology despite being afraid of EVERYTHING
Discovery time for 200m WONDER MATERIALS shaved from 4 MILLENNIA... to 4 years
Alloy, Alloy: Boffins in speed-classification breakthrough
Elon Musk's LEAKY THRUSTER gas stalls Space Station supply run
Helium seeps from Falcon 9 first stage, delays new legs for NASA robonaut
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.