Tesco exec brands UltraViolet 'too complicated' for Brits
Digital movie locker? They won't get that
Tesco's entertainment products chief has branded UltraViolet, Hollywood's would-be standard for digital movies, "too complicated" for British film fans.
The comment was made by Tesco's Category Director of Entertainment, Rob Salter, during a debate at the Future of Entertainment Summit in London, Advanced Television reports. Salter doesn't appear to have elaborated on his claim.
UltraViolet provides a cross-publisher system for selling, protecting and storing digital video. It's also tied to physical media. Buy a Blu-ray Disc, goes the theory, and you'll get a downloadable copy assigned to your UV account.
Family members can share a UV account, allowing them all to download and stream purchases made by individuals.
Streaming is available over the web, so the service can be accessed by any device with a browser and enough horsepower to play standard definition video.
How all this is "too complicated" for Britons isn't clear. It can't be the notion of gaining a downloadable copy when you buy a disc, because Tesco already offers such a service to Clubcard loyalty card owners. Content bought from Tesco on disc can also be accessed through Blinkbox, the grocer's online media subsidiary.
Well some of that content. Tesco and Blinkbox lack the rights to give most movies away to disc buyers.
And perhaps that's the problem, from Tesco's perspective: until a sufficiently large volume of movies and TV series on disc automatically come with a download, punters won't be able to take advantage of the system.
Oh, and it's highly likely Tesco isn't keen on folk buying a disc from, say, Amazon and getting a free download from Blinkbox, though that's a scenario UV - which is backed by Tesco - was designed to make possible.
Providing easy access to downloads for already owned content is a key part of UV's strategy to pull people away from Torrent sites. Hopefully, Tesco isn't making the (incorrect) assumption that having the UK's major ISPs block The Pirate Bay will kill Torrenting in Britain, rendering UV unnecessary. ®
a story about DRM
so last week I was in a cottage with a few mates, we had a laptop with a bluray drive and a projector and a new bluray disc.
The bluray disc wouldn't play in the laptop because the bluray software refused to play it. However the bluray box included a second disc entitled digital download. Problem 1, disc requires an Internet connection authorise the computer so you can watch the file which is on the disc that you have that came in the box with the film that you paid for. So we set up some tethering on a phone and allowed the laptop to connect to the Internet, authorisation failed.
We played with this for a few minutes, in the end the way we got to watch the movie was by downloading makeMKV and ripping a copy of the disc, circumventing the copy protection, onto the harddrive of the laptop.
This is what's wrong with DRM, it's easier to bypass than it is to follow.
DRM free movies.
Why make it soo complicated.
Why can't iTunes or someone just sell me DRM free movies?
I have boxes of DVDs/Blurays. that i buy, convert to digital, and plonk in the back of the garage, and a NAS dull of digital movies.
If iTunes, or someone else would sell me digitial, 720p/1080p movies, of a similar quality to DVD/Bluray, with no DRM, in a decent format that plays on a decent range of devices, i'd never buy a DVD/Bluray again.
Even better, like itunes music, once they know what music i've got, and it becomes available in a better format 720p->1080p->1080p 3D->4K->whatever is next, they can offer to sell me the same thing again, at a discounted price. Then like iTunes Genius (or whatever its called), they can use my movie collection to sell me more movies i like.
Re: So, he thinks
Too stupid to use the legal method, yet clever enough to pirate the living fuck out of what he's trying to sell.
Pirate Bay is not blocked on Tesco Broadband...oops!
Re: a story about DRM
I think this also sums it up pretty well: http://theoatmeal.com/comics/game_of_thrones