Feeds

Tesco exec brands UltraViolet 'too complicated' for Brits

Digital movie locker? They won't get that

Choosing a cloud hosting partner with confidence

Tesco's entertainment products chief has branded UltraViolet, Hollywood's would-be standard for digital movies, "too complicated" for British film fans.

The comment was made by Tesco's Category Director of Entertainment, Rob Salter, during a debate at the Future of Entertainment Summit in London, Advanced Television reports. Salter doesn't appear to have elaborated on his claim.

UltraViolet provides a cross-publisher system for selling, protecting and storing digital video. It's also tied to physical media. Buy a Blu-ray Disc, goes the theory, and you'll get a downloadable copy assigned to your UV account.

Family members can share a UV account, allowing them all to download and stream purchases made by individuals.

Streaming is available over the web, so the service can be accessed by any device with a browser and enough horsepower to play standard definition video.

How all this is "too complicated" for Britons isn't clear. It can't be the notion of gaining a downloadable copy when you buy a disc, because Tesco already offers such a service to Clubcard loyalty card owners. Content bought from Tesco on disc can also be accessed through Blinkbox, the grocer's online media subsidiary.

Well some of that content. Tesco and Blinkbox lack the rights to give most movies away to disc buyers.

And perhaps that's the problem, from Tesco's perspective: until a sufficiently large volume of movies and TV series on disc automatically come with a download, punters won't be able to take advantage of the system.

Oh, and it's highly likely Tesco isn't keen on folk buying a disc from, say, Amazon and getting a free download from Blinkbox, though that's a scenario UV - which is backed by Tesco - was designed to make possible.

Providing easy access to downloads for already owned content is a key part of UV's strategy to pull people away from Torrent sites. Hopefully, Tesco isn't making the (incorrect) assumption that having the UK's major ISPs block The Pirate Bay will kill Torrenting in Britain, rendering UV unnecessary. ®

Website security in corporate America

More from The Register

next story
Man buys iPHONE 6 and DROPS IT to SMASH on PURPOSE
Yarrrgh! 'Tis Antipodean insanity, ye crazy swab
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
4K-ing excellent TV is on its way ... in its own sweet time, natch
For decades Hollywood actually binned its 4K files. Doh!
Your chance to WIN the WORLD'S ONLY HANDHELD ZX SPECTRUM
Reg staff not allowed to enter, god dammit
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Monitors monitor's monitoring finds touch screens have 0.4% market share
Not four. Point four. Count yer booty again, Microsoft
DARPA-backed jetpack prototype built to make soldiers run faster
4 Minute Mile project hatched to speed up tired troops
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.