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Samsung frees fanboys from iPhone with freeware

Apple 'make it easy to migrate' strategy applied

Apple waged a broadly successful campaign to persuade Windows PC owners to migrate to the Mac by making compatibility tools readily available, and now Samsung is trying the same trick - on iPhone users.

Today it said it would give iOS defectors a free copy of Easy Phone Sync to anyone buying a Galaxy smartphone. The utility was designed to facilitate shifting iTunes-managed data - media files, primarily, but also contacts and archived text messages - to Android phones.

The tool also allows iOS users to continue to use iTunes to manage their handsets, Android this time.

Reg readers - iTunes refuseniks to a man jack of 'em - may not be interested for personal usage, but perhaps they have an iDevice-using acquaintance who is looking to move out of Apple's walled garden into Google's - the online advertising giant's stonework has more gaps than Apple's - and Samsung's offer may be just the persuasion they need.

Of course, Samsung, in touting how it's "making Easy Phone Sync available for free for UK customers" is being a tad disingenuous since, as far as we can tell, both the Windows and Mac app, plus its Android-hosted companion, are free in any case, being Galaxy-fied versions of developer Media Mushroom's exisiting Easy Phone Tunes - iTunes Sync app.

You can get the Android app from Google Play, and the desktop tools from Media Mushroom's site. ®

Interesting

My daughter moved off the iPhone a few months back to the Galaxy SII, her iPhone was continually crashing and had to be taken back to the Apple stor eseveral times when the IOS Updates came out -- each time, from a user POV they bricked the phone, the people in the local Apple Store fixed it each time, but it's fair to say she wasn't a happy customer. With the SII not a single crash.

And

This week at work a collegue at work has turned up with an SIII having moved from the iPhone 4S, his comparison between the two? The Samsung is quicker (understandably given it's a quad core), More intuitive ( that's a kick in the nuts for Apple) and much easier to use.

No wonder Apple are trying to get it banned

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"manufacturers and networks dump older phones - typically after just 12-18 months forcing you to upgrade"

Force how?

Sounds like your fear of being seen with an 'old' phone would be the only thing forcing anything there.

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I am still far too creative to own a samsung?

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Anonymous Coward

And we all know what...

everyone thinks of Audi, BMW and Mercedes drivers, right?

How you can compare a whole company to one model of car, when aformentioned company has phones in ranges from bottom rung up to bleeding edge, I don't know.

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Re: What I don't get

generally speaking, i don't mind iTunes.

I let it get on with what it wants to do (look after my music, podcasts, and apps) it let's me get on with what i want to (listen to my music, sync my iStuff) never really had any problems with it. I am however perfectly acceptable of the idea that I am in the minority on this.

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