Feeds

Microsoft set to 'do a Nexus' with its Surface tablet

Acer boss Shih argues it will be a one-off play

Secure remote control for conventional and virtual desktops

Microsoft’s much-hyped tablet PC launch is a one-off designed to boost Windows 8 adoption and encourage other manufacturers to produce their own tablets based on the OS, Acer’s outspoken founder Stan Shih has argued.

Production of the 10.6in device was shrouded in such secrecy that its launch earlier this week took many Microsoft partners by surprise.

However, Shih reckons they shouldn’t be worried as Redmond will walk away from making own-brand tablets after its work is done promoting this model, according to a Digitimes report.

In fact, they could actually benefit from the huge Windows 8-on-tablet marketing splash being made by Microsoft at the moment, he told the site.

As The Reg has argued previously, hardware for Microsoft is a means to an end rather than a destination and it is surely aware that, despite hyping up its 30-year history of manufacturing hardware, its only real success to date has been the Xbox.

As Shih pointed out, making hardware can be much less profitable than licensing software, so Microsoft's longer term strategy is more likely to mirror that of Google, which blazed the trail with the G1 and Nexus to show off Android and encourage others to follow.

Forrester analyst Sarah Rottman Epps said as much in a recent blog post, arguing that the Surface tablet “ sets the standard for other OEMs to follow”.

“But Microsoft won’t abandon its profitable Windows licensing model; there’s little risk that the future of Windows is total vertical integration,” she added.

“This is an experiment emboldened by the Xbox success. But in the game console market, Microsoft doesn’t compete against itself.”

Acer didn’t immediately reply to a request for further comment while Microsoft said it had nothing further to add. ®

The essential guide to IT transformation

More from The Register

next story
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?