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Brits spent £334 each year on games

Moving to mobile

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The average British gamer spent £334 on their hobby last year, it has been calculated.

An email survey conducted over a three-day period by games retail site ShopTo asked over 9000 people about their gaming habits.

The response was that, on average, each punter picked up 16 titles during 2011, with the majority of respondents owning four gaming devices.

Over 80 per cent of those surveyed owned two consoles, as well as a PC and a smartphone. It was the latter, however, that has pushed these figures up so high, apparently.

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Some 35 per cent of gamers spent more time playing smartphone games than console offerings. ShopTo reckons this has been most damaging to Nintendo, as 65 per cent of participants own a Wii and yet just four per cent of them bought a game for it in the last 12 months.

“The fact is, consumers have more gaming devices than ever before, with thousands of games being published every week and this, coupled with the lack of new hardware from Sony or Microsoft, is seeing consumers move to mobile devices as their platform of choice,” said ShopTo CEO Igor Cipolletta.

“We believe this trend will reverse when the next generation of consoles are released, beginning with the Wii U this Christmas,” he added. ®

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