Feeds

Apple cops $AU2.5m fine for misleading consumers

There’s eight minutes that Cupertino will never get back

New hybrid storage solutions

The "Apple 4G deception" imbroglio in Australia has concluded with the company slapped with a $AU2.5 million dollar fine for advertising capabilities it couldn’t deliver down under.

Australia’s competition regulator, the Australian Competition and Consumer Commission, brought the Federal Court action against Cupertino for its “iPad with WiFi + 4G” advertising, because the iPad launched in March was incapable of connecting to any of Australia’s 4G (LTE) networks. Apple argued that Australia's HSPA+ netwroks were good enough to be called 4G.

The Federal Court has agreed with the ACCC, and stripped Apple of an entire eight minutes’ worth of its global revenue as punishment (based on its most recent quarterly revenue of $US39.2 billion). Apple had previously agreed to change the branding material and offer refunds to buyers.

In delivering the decision yesterday, the court noted that Apple had put its desire for a consistent global brand ahead of local laws. Federal Court Justice Bromberg said "global uniformity was given a greater priority" than complying with the law, and as a result, “the most concerning aspect of Apple’s contravention … is the deliberate nature of its conduct”.

ACCC chairman Rod Sims has defended the size of the fine, telling the ABC that the regulator is pleased that courts are willing to impose multi-million dollar fines on companies that mislead advertisers. The regulator also notes that provisions for fines have only existed for 18 months.

Apple has declined all media requests for comment, presumably because it’s busy scouting around the back of the lounge for spare change to pay the fine. ®

Security for virtualized datacentres

More from The Register

next story
Italy's High Court orders HP to refund punter for putting Windows on PC
Top beaks slam bundled OS as 'commercial policy of forced distribution'
Net neutrality protestors slam the brakes on their OWN websites
Sites link up to protest slow lanes by bogging down pages
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Uber alles-holes, claims lawsuit: Taxi biz sued by blind passengers
Sueball claims blind passengers ditched, guide dogs abused
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
Heavy VPN users are probably pirates, says BBC
And ISPs should nab 'em on our behalf
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.