Feeds

Facebook fesses up to Face.com face finder financing

'All your face are belong to us'

Seven Steps to Software Security

Facebook has confirmed the acquisition of Israeli facial-recognition software vendor Face.com for an undisclosed sum.

Face.com software is already in use on Facebook in the Photo Finder app, which scans untagged images and tries to match the subject to the social network's 901 million claimed account holders. Coupled with the $1bn purchase of Instagram that Mark Zuckerberg personally rammed through, the deal shows Facebook's increasing ambitions in getting to know pretty much everyone.

"Our mission is and has always been to find new and exciting ways to make face recognition a fun, engaging part of people's lives, and incorporate remarkable technology into everyday consumer products,' said Face.com CEO Gil Hirschon on the company blog.

"By working with Facebook directly, and joining their team," he continued, "we'll have more opportunities to build amazing products that will be employed by consumers – that's all we've ever wanted to do."

Hirschon assured third-party developers that the company would continue to support the REST API, which allows the recognition technology to be embedded. Further updates on developer status would come later on, he promised.

Facebook has had a rocky history when it comes to facial recognition technology. In 2011 it stealthily turned on such (rather faulty) software by default, igniting a storm of protest from users, threats of legal action over privacy violations from the German authorities, and a ruling from the EU.

Google, which has been making its own investments in facial recognition technology for the Google+ network, has installed similar features for finding untagged images of people. In light of the Facebook fracas, the Chocolate Factory wisely opted to leave it off by default. ®

Boost IT visibility and business value

More from The Register

next story
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.