Feeds

Kogan 'taxes' IE7 users

UK users exempt from prankster merchant's latest stunt

Secure remote control for conventional and virtual desktops

Australia's electronics hawker Ruslan Kogan has decided he's had enough of tuning his eponymous website for Internet Explorer 7. Shoppers who use the venerable browser to make purchases from his store will therefore be charged an additional 6.8% for goods. IE 7 users will have the tax thrust in their faces, with the popup below.

Kogan IE7 tax popup

Kogan's business model seems to rely on regular injections of attention-gathering controversy, and a quick look at StatCounter suggests this “tax” may again have more to do with capturing the public imagination rather than a real business problem.

We say that in light of the fact that IE7 still represents 2.99% of the browsing public, just .3% behind Safari 5.1. While IE 7 is rather more quirky than Safari, it's still a decent slab of market share to go after. It is, however, half the global population MIcrosoft attributes to IE6, on the 'please hurry up and kill IE6' site, although Australia and the UK are at 1 and 1.1% IE6 use respectively.

Statcounter on IE7

Kogan nonetheless insists “Internet Explorer 7 has long since passed its use-by date. It’s a constant source of frustration for our web guys and we’re sick of burning cash on a browser that hit the market nearly six years ago” and that “It’s not only costing us a huge amount, it’s affecting any business with an online presence, and costing the internet economy millions of dollars.”

He adds that Kogan is very fond of cutting “unnecessary costs out of its business model” and IE7 falls into that category.

Kogan operates a UK web store, but it is currently exempt from the “tax”. Kogan has promised to tell us “if it happens”. ®

New hybrid storage solutions

More from The Register

next story
Quit drooling, fanbois - haven't you SEEN what the iPhone 6 costs?
How keen will buyers be when exposed to the real price?
Ex-Autonomy execs: HP's latest wad blows apart fraud allegations
Top bods claim IT titan's latest court filing is smoking gun of 'reckless aggression'
Forget silly privacy worries - help biometrics firms make MILLIONS
Beancounter reckons dabs-scanning tech is the next big moneypit
Elon Musk says Tesla's stock price is too high ... welp, NOT ANY MORE
As Nevada throws the SpaceX supremo a $1.25bn bone
Microsoft's Office Delve wants work to be more like being on Facebook
Office Graph, social features for Office 365 going public
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.