Feeds

Skype launches in-call ads

Sticks its fingers down the throat of conversation

Top 5 reasons to deploy VMware with Tegile

In the kind of emetic doubletalk that can only be produced by highly-trained university professionals, Skype has justified its launch of in-call advertising by saying the move will let people “have meaningful conversations about brands in a highly engaging environment”.

Admittedly, it’s proven devilishly difficult over the years to turn the popular free-but-proprietary-VoIP platform into a river of gold: first, its founders only struck a paying vein by selling to eBay, and now Microsoft is having a shot at “monetizing” Skpe.

So the new idea is to offer “conversation ads” to marketers, which as this post says, will mean that “users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences.”

Reaching for the porcine Maybelline, Skype says its users “should think of Conversation Ads as a way for Skype to generate fun interactivity between your circle of friends and family and the brands you care about” (emphasis added – don’t you love it when marketers tell you how you “should” think?).

The ads, available in 55 countries, will only be imposed on users without any Skype credit.

If users want to completely randomize their advertising “experience” (which would probably make it more enjoyable than having advertisers decide what you want to see and get it wrong), they can always opt-out of demographic targeting using this link.

That only gets you out of the demographic gunk. If you want to avoid the ads, you have to pony up and buy the credit; it had to happen eventually. ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.