Feeds

Media moguls urged to go mobile in Asia

PRC to account for a third of net-connected mobe-sters

Choosing a cloud hosting partner with confidence

Around a third of the world’s mobile internet users will come from China by 2016, driving a boom in the digital entertainment and media market, although concerns persist over digital piracy across some Asian countries, according to a new report.

PricewaterhouseCooper’s Global Entertainment and Media Outlook 2012-2016 reveals that spending on digital content and advertising is set to reach two-thirds of all spending in the market over the next four years, with mobile leading the way.

The number of mobile internet users will more than double to 2.9 billion by 2016, of which almost one billion will be in China, PwC said.

India is slightly less mature and by 2016 will probably only have around one third of the mobile internet population of China, despite its huge size, but will nevertheless experience CAGR of 50.8 per cent over the period, making it the fastest growth market for mobile internet in the world.

China’s ascendancy is being driven by the perfect storm of a huge mobile phone user base, cheaper handsets, better networks and innovative apps and services from the content providers, according to PwC partner Cecilia Yau.

She acknowledged that with most Chinese still on feature phones and given the connectivity problems that have plagued 3G in the People’s Republic, many users may be still be limited to very basic internet services on their phones.

However, Yau pointed to heavy government investment and the gathering pace behind the country’s 4G roll-out as proof that the future is bright for entertainment and media peddlers.

“You have to remember that people with mobile devices are not just relying on mobile networks – they also use Wi-Fi at home which sort of compensates [for patchy network service],” she added.

The importance of the mobile market to future revenue growth was also highlighted by Android-maker Google, who recently released a piece of research claiming 54 per cent of Chinese consumers preferred mobile devices to watching TV.

Another potential stumbling block to greater revenue for the fat cats in the shiny glass entertainment and media corps is digital piracy, although at least in China there has been something of a crackdown of late.

Last year, for example, search engine Baidu – which used to provide deep links to illegal downloads – signed a licensing deal with Sony, Universal and Warner, in a sign things are increasingly going legit in the People’s Republic.

The same is not necessarily true for the rest of Asia.

“In emerging markets the piracy issue may not be a priority,” Yau told The Reg.

“Market share, internet penetration and the economy are more important for some governments, so we’re seeing different levels of regulation and maturity across the region.” ®

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
New EU digi-commish struggles with concepts of net neutrality
Oettinger all about the infrastructure – but not big on substance
PEAK IPV4? Global IPv6 traffic is growing, DDoS dying, says Akamai
First time the cache network has seen drop in use of 32-bit-wide IP addresses
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.