Feeds

Top bosses admit: Tweets, Facebook Likes influence decisions

'This guy in his shed lol'd at our product - axe it'

Choosing a cloud hosting partner with confidence

Nine out of 10 execs think Big Data - the hoarding of information from server logs to social networking posts - is the fourth most important input to a business. The execs questioned in a survey published yesterday described data sets as the fourth factor of production after land, labour and capital.

The research by the Economist Intelligence Unit and funded by Capgemini examines the role of Big Data in influencing management decisions. Of the 600+ senior execs questioned, 65 per cent of them asserted that more and more management decisions are based on “hard analytic information”, as opposed to just having a hunch.

The responses showed a shift towards data-dredging and away from intuition in the boardroom. Over half (54 per cent) of respondents said that managers relying solely on intuition and experience are regarded as "suspect" by their colleagues.

And it's not just spreadsheets that these new, analytic managers are crunching. 58 per cent fed "unstructured data" into their decision-making process, including text, voice messages, images and video content. For 40 per cent of them that also comprises social media data, which "has become increasingly important for decision-making" according to Capgemini's statement. Sadly, what constitutes social media data was not defined.

The volume of the data involved wasn't seen as a major obstacle by the execs but keeping up with the data in real-time was an issue. Data inaccuracy caused problems for 67 per cent of them on a daily basis.

Also problematic were data silos - having information locked away in inaccessible databases – and a shortage of data analysis talent, particularly notable in the consumer goods and retail sector.

All this looking at Facebook and picking over stats seems to be doing business good, according to the biz respondents: Big Data has improved businesses' performance on average by 26 per cent and that the impact will grow to 41 per cent over the next 3 years.

The 607 respondents came from 20 industries including financial services, manufacturing and consumer retail and from countries across the world. ®

Protecting users from Firesheep and other Sidejacking attacks with SSL

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.