Adobe rips up rebate rules after resellers riot
Creative Suite biz goes back to the drawing board
Adobe has tweaked its rebate programme in response to complaints from partners that it was too complex to manage and the sales targets were unachievable in the current biz climate.
Under the initial set of changes, resellers had to log deals worth more than $10,000 to get a three per cent rebate, and could expect four per cent on orders over $50,000 and seven per cent on business valued at $100,000 and above. This hit resellers in the pocket, and one told The Channel it had "struggled" and "earnings had dived" as a result.
Now Adobe's revised rules have scrapped the deal sizes and reverted back to rebates based on the total licensing revenues generated by resellers.
Adobe will pay a four per cent rebate based on turnover when a reseller hits between 70 per cent to 100 per cent of an agreed target, five per cent on 100 per cent to 120 per cent of the target, and six per cent for hitting 150 per cent. The Creative Suite giant had previously set the minimum threshold at 80 per cent.
The Photoshop maker has also reintroduced the Management Buy Objectives, which pay resellers one per cent of revenues if they mount specific campaigns to push particular products.
Despite repeated attempts, Adobe did not respond to calls. ®
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