Feeds

Google to axe Meebo apps on 11 July

Bites, chews, spits toolbar biz out

Providing a secure and efficient Helpdesk

Google acquired Meebo for $100m last month and has already started to shut down the advertising service's products.

Ten years ago Meebo would clearly have been labelled as a nefarious data-slurping and spyware operation and would have probably spawned a web-wide boycott. How times have changed.

Meebo's clients are mega-publishers too dumb to know who their audience is, or hire a sales team, and too lazy to ever look at their traffic logs or install a Twitter or Facebook "Like" button. The publishers incorporate a Meebo button bar on their sites, which offers chat and link sharing, and then gathers up the data. It also sells advertising.

Google already replicates all of these functions in its own spectral social network Google+, so the "products" are redundant.

On Meebo's site, an announcement states that Meebo Messenger, Sharing and its mobile apps will be axed on 11 July. Users can download their chat logs until that date. Google, being Google, didn't promise to destroy the data.

Meebo's toolbar in action

Meebo actually began life as a horizontal instant messaging client in the early Bubble 2.0 days of 2005, similar to Imeem. Imeem morphed into a file-sharing client and became a 15-minute overnight sensation before degenerating into a free-for-all. It was eventually snapped up for a paltry $8m by MySpace.

Meebo's $100m valuation tells another tale. The outfit absorbed over $70m in VC funding over its eight-year life, leaving investors including Marc Andreessen with a crumb of profit, but far short of the 20x exit real VCs look for. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.