Feeds

Google to axe Meebo apps on 11 July

Bites, chews, spits toolbar biz out

3 Big data security analytics techniques

Google acquired Meebo for $100m last month and has already started to shut down the advertising service's products.

Ten years ago Meebo would clearly have been labelled as a nefarious data-slurping and spyware operation and would have probably spawned a web-wide boycott. How times have changed.

Meebo's clients are mega-publishers too dumb to know who their audience is, or hire a sales team, and too lazy to ever look at their traffic logs or install a Twitter or Facebook "Like" button. The publishers incorporate a Meebo button bar on their sites, which offers chat and link sharing, and then gathers up the data. It also sells advertising.

Google already replicates all of these functions in its own spectral social network Google+, so the "products" are redundant.

On Meebo's site, an announcement states that Meebo Messenger, Sharing and its mobile apps will be axed on 11 July. Users can download their chat logs until that date. Google, being Google, didn't promise to destroy the data.

Meebo's toolbar in action

Meebo actually began life as a horizontal instant messaging client in the early Bubble 2.0 days of 2005, similar to Imeem. Imeem morphed into a file-sharing client and became a 15-minute overnight sensation before degenerating into a free-for-all. It was eventually snapped up for a paltry $8m by MySpace.

Meebo's $100m valuation tells another tale. The outfit absorbed over $70m in VC funding over its eight-year life, leaving investors including Marc Andreessen with a crumb of profit, but far short of the 20x exit real VCs look for. ®

3 Big data security analytics techniques

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.