Twitter bird reborn to the sound of whalesong
Trending now: #freedom, #hope, #inanebanter
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LogoWatch Just when we all thought the interwebs had put the worst excesses of trendy Strategy Boutiques behind them, Twitter has proved there are still some who prefer to do their rebrandings to the sound of whalesong while sitting in the lotus position and enveloped in a thick joss-stick fug.
Doug Bowman, Twitter's creative director, explained earlier this week: "Starting today you’ll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.) There’s no longer a need for text, bubbled typefaces, or a lowercase 't' to represent Twitter."
Bowman then cranked up the cetacean ambient CD to 11, blathering:
Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.
It's a pity Twitter didn't limit this complete flocking tosh to 140 characters, or better still, no characters whatsoever. Anyone up for some #birdhuntingrifle hot trending? ®
COMMENTS
Re: I wonder
"Would you make us a cup of tea?"
"I'd be delighted to. The cup of tea represents the warmth of our family relationships, the battered but highly-functional mug showing the down-to-earth nature of our love and the fundamental synergies between our desire for a hot beverage and the state of the..."
"Forget it, I'll make one myself."
Nice logo, shame about the sleeve notes.
Leaving aside the nonsense that always accompanies these things, the new logo is much better drawn than the previous one.
The truth was probably more like: "your old logo loses definition at small sizes, and when you enlarge it, it became obvious that some of the curves were out, and that pale blue might be okay on screen, but it's sickly on a four-colour process, and that funky type treatment might be okay for Latin scripts, but it's already old-looking, and it'll never work for Devanagari or Chinese".
That said, the truth won't justify hundreds of thousand dollars in agency fees...
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