Feeds

16GB BlackBerry PlayBook flushed away by RIM

Disties and retailers flogging last dregs

Secure remote control for conventional and virtual desktops

Ailing Canadian device maker Research In Motion (RIM) is killing off its entry-level BlackBerry PlayBook.

In a mailed statement to The Channel, RIM confirmed it is halting the production line for the 16GB version.

"The 16 GB PlayBook will continue to be available for distributors and retailers while quantities last," said RIM's mouthpiece.

"We continue to remain committed to the tablet space and the 32 GB and 64GB models of the BlackBerry PlayBook continue to be available from our distributors and retailers around the world."

Adoption of the little loved PlayBook line grew following swingeing price cuts from RIM as it tried to clear a massive build-up of inventories, as revealed first by The Channel.

The lower average sales price became a permanent feature in 2012 and this seemed to spur greater interest as RIM sold 500,000 in Q1 giving it a market share of 500,000, according to Canalys data.

The analyst did not split out the specific models and as PlayBook was not on the market in Q1 2011, a year-on-year comparison was not possible.

Ranjit Atwal, Gartner research director, said the device "never took off" and the fact the tablet had to be tethered to a BlackBerry smartphone to use email worked against the range, as did the dearth of applications.

"This just proves that vendors need the whole package to compete with Apple," he said.

RIM is embarking on a cost-cutting campaign that includes mass redundancies as it looks to save $1bn by the end of fiscal 2013 ending March to stem operating losses.

But jettisoning the low margin 16GB machine is a very small step in that turnaround effort. ®

The essential guide to IT transformation

More from The Register

next story
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?