Feeds

16GB BlackBerry PlayBook flushed away by RIM

Disties and retailers flogging last dregs

Internet Security Threat Report 2014

Ailing Canadian device maker Research In Motion (RIM) is killing off its entry-level BlackBerry PlayBook.

In a mailed statement to The Channel, RIM confirmed it is halting the production line for the 16GB version.

"The 16 GB PlayBook will continue to be available for distributors and retailers while quantities last," said RIM's mouthpiece.

"We continue to remain committed to the tablet space and the 32 GB and 64GB models of the BlackBerry PlayBook continue to be available from our distributors and retailers around the world."

Adoption of the little loved PlayBook line grew following swingeing price cuts from RIM as it tried to clear a massive build-up of inventories, as revealed first by The Channel.

The lower average sales price became a permanent feature in 2012 and this seemed to spur greater interest as RIM sold 500,000 in Q1 giving it a market share of 500,000, according to Canalys data.

The analyst did not split out the specific models and as PlayBook was not on the market in Q1 2011, a year-on-year comparison was not possible.

Ranjit Atwal, Gartner research director, said the device "never took off" and the fact the tablet had to be tethered to a BlackBerry smartphone to use email worked against the range, as did the dearth of applications.

"This just proves that vendors need the whole package to compete with Apple," he said.

RIM is embarking on a cost-cutting campaign that includes mass redundancies as it looks to save $1bn by the end of fiscal 2013 ending March to stem operating losses.

But jettisoning the low margin 16GB machine is a very small step in that turnaround effort. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Tim Cook: The classic iPod HAD to DIE, and this is WHY
Apple, er, couldn’t get the parts for HDD models
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
The hidden costs of self-signed SSL certificates
Exploring the true TCO for self-signed SSL certificates, including a side-by-side comparison of a self-signed architecture versus working with a third-party SSL vendor.