Feeds

Watchdog relieves iPhone 5 scammers of £10k

Dodgy adverts earns fine from premium-rate line regulator

Top 5 reasons to deploy VMware with Tegile

A British company who offered "iPhone 5s" to punters has been slapped with a £10,000 fine by regulator PhonePayPlus, which ruled that the adverts for the non-existent phone were misleading.

According to the judgment published today, the Bumbalee service run by Mobile Minded BV used "prizes" such as the iPhone 5 to lure punters into signing up to a premium subscription service that charged them £2 every time they received a message.

In the adverts investigated by PhonePayPlus, the regulator for the UK's premium phone line industry, Mobile Minded offered £150 of "free" Morrisons vouchers in adverts put on Facebook in September/October 2011 – which turned out to be as illusory as the iPhone 5.

Morrisons disclaimed any knowledge of a vouchers deal with Bumbalee and the monitors found that it was impossible to claim the vouchers. Punters clicking on the offer were asked to fill in a survey, before being taken to the subscription site and offered the opportunity to win an iPhone 5.

Entrants paid to do surveys or quizzes and were charged £2 a message with five messages sent a week.

PhonePayPlus estimated that the scammers made between £50,000 and £100,000 out of the service.

As well as the £10,000 fine, the company have two weeks to make all their advertising compliant and have been commanded to refund all complainants for the full amount of money spent by them on the service.

Mobile Minded BV have not responded to our request for comment. ®

Internet Security Threat Report 2014

More from The Register

next story
'Kim Kardashian snaps naked selfies with a BLACKBERRY'. *Twitterati gasps*
More alleged private, nude celeb pics appear online
Home Depot ignored staff warnings of security fail laundry list
'Just use cash', former security staffer warns friends
Hackers pop Brazil newspaper to root home routers
Step One: try default passwords. Step Two: Repeat Step One until success
UK.gov lobs another fistful of change at SME infosec nightmares
Senior Lib Dem in 'trying to be relevant' shocker. It's only taxpayers' money, after all
Spies would need SUPER POWERS to tap undersea cables
Why mess with armoured 10kV cables when land-based, and legal, snoop tools are easier?
TOR users become FBI's No.1 hacking target after legal power grab
Be afeared, me hearties, these scoundrels be spying our signals
Snowden, Dotcom, throw bombs into NZ election campaign
Claim of tapped undersea cable refuted by Kiwi PM as Kim claims extradition plot
Freenode IRC users told to change passwords after securo-breach
Miscreants probably got in, you guys know the drill by now
THREE QUARTERS of Android mobes open to web page spy bug
Metasploit module gobbles KitKat SOP slop
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.