Original URL: http://www.theregister.co.uk/2012/06/08/google_adwords_admob_porridge/
Google adds 'nuclear' AdWords to 'explosive' AdMob
Mobile advertising goes BANG!
Posted in Applications, 8th June 2012 10:28 GMT
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Ad giant Google has opened up its AdWords system to mobile devices by slotting the network into its AdMob mobile app advertising platform.
This means that the company's 1-million-strong ad partners can now run campaigns on 350 million smartphones and fondleslabs running hundreds of thousands of apps within its mobile network for ads.
Google announced the cross-pollination of its two ad networks yesterday.
The firm's mobile ads product boss Jonathan Alferness said: "As mobile usage continues to explode, businesses increasingly need to adapt their marketing strategies to mobile platforms and mobile-specific consumer trends."
Google bought AdMob for $750m in 2009 and, in doing so, immediately came under the watchful eye of US antitrust officials [1] at the Federal Trade Commission, but the deal was eventually cleared.
The company has been working on a one-stop-shop for advertisers for some time now. It acquired desktop online banner ad outfit DoubleClick way back in 2007, and, having built up such a patchwork quilt of ad networks, it was clear that eventually Google would want to knit them all together.
Google's mobile sales and strategy boss Jason Spero told Ad Age [2] that AdWords was the "nuclear power plant at the core" of Mountain View.
We at Vulture Central are less clear about what this means for AdMob. Is it a sinister weapon of mass destruction or simply warm fuzzy goo to help keep the lights on? We'll leave that one to you, dear readers. ®