Feeds

Google adds 'nuclear' AdWords to 'explosive' AdMob

Mobile advertising goes BANG!

Top three mobile application threats

Ad giant Google has opened up its AdWords system to mobile devices by slotting the network into its AdMob mobile app advertising platform.

This means that the company's 1-million-strong ad partners can now run campaigns on 350 million smartphones and fondleslabs running hundreds of thousands of apps within its mobile network for ads.

Google announced the cross-pollination of its two ad networks yesterday.

The firm's mobile ads product boss Jonathan Alferness said: "As mobile usage continues to explode, businesses increasingly need to adapt their marketing strategies to mobile platforms and mobile-specific consumer trends."

Google bought AdMob for $750m in 2009 and, in doing so, immediately came under the watchful eye of US antitrust officials at the Federal Trade Commission, but the deal was eventually cleared.

The company has been working on a one-stop-shop for advertisers for some time now. It acquired desktop online banner ad outfit DoubleClick way back in 2007, and, having built up such a patchwork quilt of ad networks, it was clear that eventually Google would want to knit them all together.

Google's mobile sales and strategy boss Jason Spero told Ad Age that AdWords was the "nuclear power plant at the core" of Mountain View.

We at Vulture Central are less clear about what this means for AdMob. Is it a sinister weapon of mass destruction or simply warm fuzzy goo to help keep the lights on? We'll leave that one to you, dear readers. ®

3 Big data security analytics techniques

More from The Register

next story
OpenBSD founder wants to bin buggy OpenSSL library, launches fork
One Heartbleed vuln was too many for Theo de Raadt
Got Windows 8.1 Update yet? Get ready for YET ANOTHER ONE – rumor
Leaker claims big release due this fall as Microsoft herds us into the CLOUD
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Ubuntu 14.04 LTS: Great changes, but sssh don't mention the...
Why HELLO Amazon! You weren't here last time
Patch iOS, OS X now: PDFs, JPEGs, URLs, web pages can pwn your kit
Plus: iThings and desktops at risk of NEW SSL attack flaw
Next Windows obsolescence panic is 450 days from … NOW!
The clock is ticking louder for Windows Server 2003 R2 users
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
Apple inaugurates free OS X beta program for world+dog
Prerelease software now open to anyone, not just developers – as long as you keep quiet
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.