Feeds

Facebook tears wraps off its own app store

Give us your cash... bitch

Top three mobile application threats

Facebook has continued its quest to keep punters glued to the social network by opening an app store that mimics Apple's iPhone software supermarket.

The move follows the web giant's failure to rake in cash from adverts on mobiles: it's hoped the new App Center will encourage users to stare at the website on their smartphones long enough that they start sucking up ads.

The mobile advertising drought upset investors when the site launched itself onto the stock market last month. This was at least one of the reasons why the company's value is now back to being worth about the same as real-world goods giant Tesco at $57bn.

However, Facebook's long-anticipated store won't compete directly with mobe magnates Apple or Google - instead it will tell punters what their friends are playing and drive them to an app marketplace to install the software. The social network also takes a 30 per cent cut from apps developed solely for the website and sold through Facebook.com.

According to paperwork filed ahead of its initial public offering, Facebook derived 12 per cent of all its revenue last year from online gaming startup Zynga, which makes Words With Friends and other annoying time-wasters for platforms including Facebook and Apple and Android smartphones.

The social network, led by boydroid Mark Zuckerberg, stated on Thursday that users in the US would be the first to get their hands on the app store. It'll be rolled out to the rest of the world over the next few weeks.

Here's the official blurb:

The App Center gives you personalised recommendations, and lets you browse the apps your friends use. It only lists high-quality apps, based on feedback from people who use the app.

In other words, Zuck's notion of "frictionless sharing" takes centre stage on this platform. Apple tried to do something similar with Ping and failed. But then it built that failed social network into iTunes, whereas Facebook's app store will be placed atop its existing platform, which presumably should - with its 900 million users and counting - help it fly.

For those Facebookers wanting to download one of the selected apps onto their mobile, the company has made the App Center available via the Facebook iOS and Android apps, as well as, naturally, Facebook.com.

It added: "You can send apps you find on your computer to your mobile device using the new 'Send to Mobile' feature. If a mobile app requires a download, you’ll be sent to install it from the Apple App Store or Google Play."

Wall Street didn't appear all that excited about the news. Shares in Facebook - which trades as FB on Nasdaq - closed down 1.79 per cent at $26.33 yesterday. ®

3 Big data security analytics techniques

More from The Register

next story
OpenBSD founder wants to bin buggy OpenSSL library, launches fork
One Heartbleed vuln was too many for Theo de Raadt
Got Windows 8.1 Update yet? Get ready for YET ANOTHER ONE – rumor
Leaker claims big release due this fall as Microsoft herds us into the CLOUD
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Ubuntu 14.04 LTS: Great changes, but sssh don't mention the...
Why HELLO Amazon! You weren't here last time
Patch iOS, OS X now: PDFs, JPEGs, URLs, web pages can pwn your kit
Plus: iThings and desktops at risk of NEW SSL attack flaw
Next Windows obsolescence panic is 450 days from … NOW!
The clock is ticking louder for Windows Server 2003 R2 users
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
Apple inaugurates free OS X beta program for world+dog
Prerelease software now open to anyone, not just developers – as long as you keep quiet
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.