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Samsung set to roll with betting apps

Oz startup Two Way pushes bookies into tellies

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Australian interactive TV application developer Two Way is set to deploy its betting application across Samsung’s range of internet-enabled TVs, smartphones, tablets, Blu-ray players and home theatre systems.

Two Way has finalised exclusive deals with two of Australia's biggest wagering operators, Sportingbet Australia, and Betfair, to build and operate their respective TV wagering services.

The Sportingbet application is already live on Samsung devices, while the Betfair application is pending final regulatory approval, which is expected shortly.

The Two Way applications will be capable of taking bets via the TV remote control, on all sports events broadcast by free-to-air TV, pay TV, or any form of IPTV.

Samsung and Two Way have struck a revenue sharing arrangement for all revenue generated via Two Way's wagering applications.

The deal comes as the government considers the future of Australia's decade-old online gambling laws.®

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