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TomTom does the dream-job-onna-island bit

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Yet another competition for a dream job on a tropical island has sprung up: now satnav biz TomTom is offering two weeks of mapping and holidaying to five groups of five people this summer.

The Map Paradise Project will send the winning teams on an all-expenses-paid holiday to Fiji, St Lucia, Mauritius, Cape Verde and the Seychelles. Each group will earn £10,000, provided that in between a fortnight of sunbathing and swimming, they drive round their island in a car fitted with gear to chart the road networks.

TomTom doesn't need the applicants to have any mapping experience, although it does mention that a good sense of direction would be handy. The firm claims the actual mapping bit of the holiday should only take one full day or it can take the whole two weeks if the group wants to spread it out.

Giving people the chance to live and work on a tropical island is a great piece of marketing, as evidenced by the huge response to "the best job in the world" competition a couple of years ago in which people applied to be caretaker of Hamilton Island in Australia's Great Barrier Reef for six months.

TomTom reckons its paradise island competition will produce five new navigable maps and "also give people a unique insight into how our maps are made". What it'll actually do is give 25 people a free trip, a sun tan, ten grand and a warm fuzzy feeling when they think of TomTom. ®

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