Feeds

Ultrabooks: objects of desire but just too darn expensive

Priced to stay on shelves?

3 Big data security analytics techniques

Here's a snippet of market data of interest to folk keeping tabs on the Ultrabook market. In the UK, during the past four years, laptops costing £800 or more have never taken more than 7.5 per cent of notebook sales as a whole.

That's no great surprise, perhaps - you'd expect cheaper laptops to outsell pricey ones. But it is a problem for Intel, which wants World+Dog to ditch their old, thick notebooks in favour of new, skinny Ultrabooks that cost more than £800.

According to GfK, a market watcher which tracks sales of this kind of kit, Ultrabooks and other such machines - Apple's MacBook Air most notably, but it's not the only non-Ultrabook ultra-slim laptop out there - are experiencing positive growth.

But, says GfK analyst Manish Goenka, their sales haven't yet expanded sufficiently to turn around the broader decline in the £800-plus notebook segment.

That section of the notebook market has only experienced positive growth in January 2011 and, later, in December 2011, and it has been rapidly declining since then. The rate of decline is rising.

That doesn't bode well for Intel's hope that the Ultrabook will this season become a mainstream product. To that end, Intel is now demanding that Ultrabook makers - those of them who want to use its Ultrabook trademark, at least - build even more technology into their offerings, specifically its anti-theft and identity protection tech, plus either USB 3.0 or Thunderbolt.

All nice-to-have features to be sure, but adding more kit is not a strategy geared toward reducing the cost to the consumer.

Goenka notes that the notebook market as a whole is "struggling" to achieve positive growth. Ultrabooks may be being widely promoted by Intel, but persuading punters to upgrade to an £899 machine rather than a £499 notebook will be, as Goenka says, "a major challenge".

Will consumers make the move? Goenka is noncommittal: we'll have to wait and see, he says. While Ultrabooks are having a job pushing up notebook demand, tablet sales have been showing 200 per cent plus year-on-year growth for the last few months and there's no sign of that trend slowing.

Folk will want to take tablets on holiday with them this summer. Come the autumn, Windows 8 will launch, and that looks set to drive tablet demand further.

The arrival of Windows 8 will help Ultrabook sales too. But if they stay priced above £800, in the UK at least, buyers are more likely to eye tablets at half the price or less. ®

SANS - Survey on application security programs

More from The Register

next story
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
True optical zoom coming to HTC smartphone cameras
Time to ditch that heavy DSLR? Maybe in a year, year and a half
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Leaked photos may indicate slimmer next-generation iPad
Will iPad Air evolve into iPad Helium?
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.