Feeds

Google aiming to buy dot-lol cyberland, and not just for the lulz of it

Vint Cerf sniffs potential creative innovation in gTLDs

Beginner's guide to SSL certificates

Google has revealed it is jockeying for a variety of top-level domains (TLDs) including .lol and .google.

The ad giant went public with its plans on Thursday after ICANN's deadline passed for applications for new web address extensions.

The search engine behemoth has applied for TLDs that include .youtube, .google and .lol, which have "interesting and creative potential" according to Google's chief internet evangelist Vint Cerf.

LOL is, we're afraid to point out*, the abbreviation for "laugh out loud" so, for example, Google might choose to use it for online comedy channels.

Web overseer ICANN, which opened the floodgates to new so-called generic TLDs, plans to reveal who applied for what TLD on 13 June. Any contested TLDs could end up in an auction, with the highest bidder claiming the dot-word.

Cerf explained that the TLDs that Google had applied for fell into four different categories: trademarks such as .google, domains related to the company's core biz like .docs, branded domains such as .youtube and the aforementioned TLDs that offer "creative potential".

"We’re just beginning to explore this potential source of innovation on the web, and we are curious to see how these proposed new TLDs will fare in the existing TLD environment," Cerf said.

"By opening up more choices for Internet domain names, we hope people will find options for more diverse - and perhaps shorter - signposts in cyberspace." ®

LOLnote

* Your reporter can't help but relay an unfortunate story about a friend-of-a-friend's misuse of LOL in a sympathy card. The sender wrote "I'm so sorry for your loss. LOL" without realising that LOL - in common parlance - DID NOT mean "lots of love". Oops.

Secure remote control for conventional and virtual desktops

More from The Register

next story
Sea-Me-We 5 construction starts
New sub cable to go live 2016
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
MOST iPhone strokers SPURN iOS 8: iOS 7 'un-updatening' in 5...4...
Guess they don't like our battery-draining update?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.