Feeds

Google aiming to buy dot-lol cyberland, and not just for the lulz of it

Vint Cerf sniffs potential creative innovation in gTLDs

5 things you didn’t know about cloud backup

Google has revealed it is jockeying for a variety of top-level domains (TLDs) including .lol and .google.

The ad giant went public with its plans on Thursday after ICANN's deadline passed for applications for new web address extensions.

The search engine behemoth has applied for TLDs that include .youtube, .google and .lol, which have "interesting and creative potential" according to Google's chief internet evangelist Vint Cerf.

LOL is, we're afraid to point out*, the abbreviation for "laugh out loud" so, for example, Google might choose to use it for online comedy channels.

Web overseer ICANN, which opened the floodgates to new so-called generic TLDs, plans to reveal who applied for what TLD on 13 June. Any contested TLDs could end up in an auction, with the highest bidder claiming the dot-word.

Cerf explained that the TLDs that Google had applied for fell into four different categories: trademarks such as .google, domains related to the company's core biz like .docs, branded domains such as .youtube and the aforementioned TLDs that offer "creative potential".

"We’re just beginning to explore this potential source of innovation on the web, and we are curious to see how these proposed new TLDs will fare in the existing TLD environment," Cerf said.

"By opening up more choices for Internet domain names, we hope people will find options for more diverse - and perhaps shorter - signposts in cyberspace." ®

LOLnote

* Your reporter can't help but relay an unfortunate story about a friend-of-a-friend's misuse of LOL in a sympathy card. The sender wrote "I'm so sorry for your loss. LOL" without realising that LOL - in common parlance - DID NOT mean "lots of love". Oops.

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE accused of silencing customer gripes on social media pages
Hello. HELLO. Can EVERYTHING EVERYWHERE HEAR ME?!
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?