Feeds

Bye! Bye! Yahoo! Livestand!

Mobile ‘personal media’ relevance app irrelevant

Boost IT visibility and business value

Yahoo! Livestand has become a casualty of the Scott Thompson CV row, with new boss Ross Levinsohn killing off the company’s iPad “personal magazine” app.

When it was launched, the mishmash application was supposed showcase Yahoo!’s C.O.R.E. (content optimization relevance engine) to assemble a user-preference-based newsreader from both internal and external media sources. Yahoo! had also said it would launch an Android version during 2012.

In this pig-meets-lipstick blog post, Yahoo! explains that it wants to “focus on opportunities where we lead and where we can create the most meaningful experiences for people using our products, and for our partners, developers and advertisers.”

While its “first-of-its-kind immersive, interactive, and adaptable digital ad that uses video to increase engagement and take full advantage of the tactile and motion-sensing capabilities of tablets” scored a four-star App Store rating, the company now says it wants to “apply its insights” to products that “are better aligned with Yahoo!’s holistic mobile strategy.”

And, just in case Reg readers haven’t yet reached for an emetic, there’s this gem: “Stay tuned as we continue to reimagine the products Yahoo! delivers across all the devices you choose to use.”

Stay tuned, indeed. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.