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YouTube takes on Instagram with 'Frontrow'

Global launch at Sydney Opera House's Vivid Festival

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YouTube has unleashed an app which takes it into Instagram territory, in the form of an Australian-devised app called Frontrow which has made its debut at the Vivid LIVE festival at the Sydney Opera House.

“For the first time, audiences around the globe will be able to watch select performances live on YouTube, and share the experience through a custom camera application called Frontrow,” the YouTube blog states.

The annual Vivid music and art festival is streaming live performances on YouTube and for the first time allows desktop audiences to share highlights of the performance via the Frontrow camera app which features zoom in and out to change your view, the ability to take photos during the live stream, apply filters and immediately share on social networks. The app does not capture video, but does allow real time and creative photo capture.

Google Australia Head of Marketing, Lucinda Barlow said, “audiences can control the camera angle of their own live experience and for the first time take photos remotely of the action and share them with their friends. Applications like Frontrow move the web forward and make live experiences richer.”

The Frontrow tool was commissioned by the organisers of Vivid Live and the Sydney Opera house for exclusive use on YouTube’s livestream. YouTube has yet to reveal wider plans for the application but the Vivid Live outing is being viewed as a test run for the new app.®

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