Feeds

Huawei mimics Nokia Siemens Networks marketing

Plagiarism or total coincidence?

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Nokia Siemens Networks has pointed out close similarities between its marketing material and Huawei's.

“Rarely does a competitor turn out to be your biggest fan. But that’s the only conclusion that can be drawn from the ringing endorsement of how we market our consulting by Chinese company Huawei,” says a Nokia Siemens Networks blog post.

The post compares headlines, text, layout, themes and phrases from Huawei’s 2012 brochure on telecom consulting services, “Achieving Business Success“ (PDF), which looks an awful lot like Nokia Siemens Networks’ 2011 brochure “Achieving your business objectives” (PDF).

Nokia Siemens Networks thinks it has caught Huawei out.

“Of course it’s not the first time our enthusiastic competitors have paid us the ultimate compliment," the post says. "It was November 2011 that a rather familiar slide popped up in a Huawei presentation, (we think it’s been seen a few times) using copyrighted content generated in our Smart Labs in Finland,” the blog adds, referring to a slide featuring signalling traffic generated by Angry Birds.

A Huawei spokesman told The Register the company was "aware of the matter and it was being looked into internally." ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Bono apologises for iTunes album dump
Megalomania, generosity and FEAR of irrelevance drove group to Apple deal
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.