Feeds

Nokia and Symbian still number one in China

Most users still on legacy platforms and feature phones

Bridging the IT gap between rising business demands and ageing tools

Android may have an insurmountable lead in the Chinese smartphone market, but when it comes to internet-connected mobiles Symbian and Nokia are still number one according to new stats from search giant Baidu.

The company’s latest quarterly Mobile Internet Development Trends Report for Q1 2012 measured only internet-connected phones which have browsed the web through Baidu.

Discarding the category of ‘other’ which came out tops on both counts, the breakdown by brand shows Nokia in the lead with 22 per cent, counterfeit or shanzhai products with 16.1 per cent and Samsung third with a share of 10.4 per cent.

Apple is fourth with 5.9 per cent, which tallies with Analysys International’s estimates that iOS had a smartphone market share of 5.7 per cent by the end of 2011.

The times they are a-changing, however, with Nokia at risk of losing that impressive lead if it doesn’t innovate and produce more smartphones that appeal to users, said Baidu.

It may need more than the recently launched Lumia 800C and the planned 610C to do this, especially given the fierce competition in the smartphone market.

One strategy would be to target the entry-level, which is set to provide great growth opportunities for handset makers in China. In fact, with domestic giants such as Huawei, ZTE and Lenovo all set to launch in that area, the days of shanzhai manufacturers could also be numbered.

“Nokia’s mobile market share continues to drop, with 5.8 [per cent] decrease month-by-month and 18.4 per cent drop year-on-year. Shanzhai phones’ market share is also steadily decreasing, with 4.3 per cent decrease month-by-month and 10.3 per cent drop year-on-year,” said Baidu.

Over on the platform side, Baidu hasn’t broken the results down in English but TechInAsia has a handy translation.

Android is surprisingly down in fourth place with a share of 14.4 per cent, despite an overwhelming lead in the pure-play smartphone market of around 70 per cent, according to Analysys International stats.

Discounting ‘other’ again, number one spot goes to that old classic Symbian S60, with 17.2 per cent of the Baidu-surfing market, followed by MTK – an OS favoured by shanzhai handset makers – with 16.7 per cent, and then the nondescript ‘feature phone’ with 16.1 per cent.

Apple’s iOS is fifth with 5.8 per cent, just a percentage point higher than Symbian on the S40.

All of which proves that while the smartphone market is where most Chinese users are headed, the majority are still on much more basic handsets, according to IDC research manager Ian Song.

“The biggest thing to consider here is that China is still predominately a feature phone market. Based on our sell-in numbers, feature phones made up 75 per cent and smartphones made up 15 per cent of the total PRC mobile phone market in 2011,” he told The Reg.

“Going forward, IDC believes that feature phone brands and OSes will speed up in decline as smartphones becomes cheaper and more useable in China.” ®

The Essential Guide to IT Transformation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.