Top Facebook exec begs students: 'Click on an ad or two'
Keep Zuck's shareholders happy... please
Now that Facebook is being scrutinised by its new-found shareholders, it really needs people to start clicking on its ads.
That's a fact shamelessly highlighted by Mark Zuckerberg's right-hand woman, chief operating officer Sheryl Sandberg, who was speaking to business students at Harvard University this morning.
According to Reuters, she finished off her speech by saying: "We're public now, so could you please click on an ad or two while you're there."
Sandberg apparently ducked responding to any questions about Facebook's wobbly initial public offering on Nasdaq when it floated on 18 May.
The dominant social network debuted on Wall Street with an IPO value of $38 per share, but the web biz has instead seen its stock price dramatically fall some 16 per cent. It's currently trading at $32 per share on Nasdaq.
Facebook is also being sued by shareholders who alleged that the company failed to inform investors of drooping growth forecasts. ®
I have had adblock longer than a facebook account. I never realised it had adverts......
Facebook users have *never* been seen as "members"
As Douglas Rushkoff pointed out quite some time ago,
"Ask yourself who is paying for Facebook. Usually the people who are paying are the customers. Advertisers are the ones who are paying... We are not the customers of Facebook, we are the product."
The beginning of the end if they're not careful.
Once site users start to be seen as cash cows not members the user experience can take a nosedive.