Feeds

Orange pulls out of women's Fiction

No longer the only kind of fruit

Secure remote control for conventional and virtual desktops

The Orange Prize for Fiction, awarded annually to the best English-language novel from a female human author, will henceforth be known as the "Prize for Fiction" as Orange is taking its money elsewhere.

Orange will pay for this year's jamboree, which comes to a head next week, but after that the organisers will have to find someone else to stump up the cost of running the competition in what one of the founders describes as "an exciting new chapter" for the competition.

Not that Orange ever put up the £30,000 prize money, that comes from a legacy endowment, but for the last 17 years Orange has provided funds covering the running the competition in exchange for naming it - even changing it to "The Orange Broadband Prize for Fiction" when the company's ADSL service needed pumping.

Orange is half of Everything Everywhere these days: though it seems the operator wants to firm up the Orange brand's links to the film industry using repurposed literary-prize cash rather than killing it off. It seems that the demographic interested in women's fiction isn't the demographic to which EE feels it necessary to appeal these days.

Not that Everything Everywhere is ever very clear on how it wants to present itself. When it was launched, as an interim name for the joint operations of T-Mobile and Orange, we were assured there wouldn't even be a logo as the brands would remain independent. Now we have EE, Orange and T-Mobile shops all in the high street and all three brands being promoted almost equally.

The "Everything Everywhere Prize for Fiction" certainly lacks gravitas, but the organisers are very upbeat about finding a sponsor for next year, hopefully one with a suitably-studious moniker. ®

Bootnote

[We are aware that the novel Oranges Are Not The Only Fruit never won the Orange Prize and indeed couldn't have as it predated the telco's sponsorship. But we couldn't think of any other immediately recognisable works by women - or references to women's fiction - involving oranges or the colour orange, so we went with the subhead anyway. - Ed]

The essential guide to IT transformation

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.