Feeds

Orange pulls out of women's Fiction

No longer the only kind of fruit

The essential guide to IT transformation

The Orange Prize for Fiction, awarded annually to the best English-language novel from a female human author, will henceforth be known as the "Prize for Fiction" as Orange is taking its money elsewhere.

Orange will pay for this year's jamboree, which comes to a head next week, but after that the organisers will have to find someone else to stump up the cost of running the competition in what one of the founders describes as "an exciting new chapter" for the competition.

Not that Orange ever put up the £30,000 prize money, that comes from a legacy endowment, but for the last 17 years Orange has provided funds covering the running the competition in exchange for naming it - even changing it to "The Orange Broadband Prize for Fiction" when the company's ADSL service needed pumping.

Orange is half of Everything Everywhere these days: though it seems the operator wants to firm up the Orange brand's links to the film industry using repurposed literary-prize cash rather than killing it off. It seems that the demographic interested in women's fiction isn't the demographic to which EE feels it necessary to appeal these days.

Not that Everything Everywhere is ever very clear on how it wants to present itself. When it was launched, as an interim name for the joint operations of T-Mobile and Orange, we were assured there wouldn't even be a logo as the brands would remain independent. Now we have EE, Orange and T-Mobile shops all in the high street and all three brands being promoted almost equally.

The "Everything Everywhere Prize for Fiction" certainly lacks gravitas, but the organisers are very upbeat about finding a sponsor for next year, hopefully one with a suitably-studious moniker. ®

Bootnote

[We are aware that the novel Oranges Are Not The Only Fruit never won the Orange Prize and indeed couldn't have as it predated the telco's sponsorship. But we couldn't think of any other immediately recognisable works by women - or references to women's fiction - involving oranges or the colour orange, so we went with the subhead anyway. - Ed]

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.