Feeds

Waterstones stores surrender to Amazonian invaders

Kindle deal to fire up bookseller's bottom line

The Essential Guide to IT Transformation

UK bookshop chain Waterstones will start stocking Amazon's Kindle ereaders in an attempt to revamp its stores for the digital age.

There were rumours last year that Waterstones might release its own ereader, which sprang from managing director James Daunt's discussion of digital libraries last year as a guest on BBC Radio 4's You & Yours. But it now appears Daunt may have been talking about Kindles all along.

The rumoured ereader was supposed to launch in the first quarter of this year, but Daunt instead announced that his shops would start stocking Amazon Kindles and related services.

"We are committed to improving our bookshops quite radically to offer the best possible book-buying experience," Daunt said in a canned statement.

"The best digital readers, the Kindle family, will be married to the singular pleasures of browsing a curated bookshop. With the combination of our talents we can offer the exceptional customer proposition to which we both aspire."

The Kindle is another step in Waterstones' plans to revamp and refurbish its bookshops. These plans include free Wi-Fi access, new coffee shops and dedicated digital areas in its stores.

Brick-and-mortar bookshops have suffered as ebooks have gained in popularity, with many closing down under the pressure. Early last year, international book retailing chain Borders Group began to shutter stores across the US and in Asia. Subsidiary Borders UK had already gone bust in 2009.

Barnes & Noble, another US book chain, has managed to keep its head above water with its very own ereader, the Nook, while Amazon's Kindle and its Kindle apps for Android and Apple have proved extremely popular.

Neither Amazon nor Waterstones are letting on about the financial terms of the deal for now, but have said that more details on the deal will be revealed in August. ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.