Feeds

Google offers up new mobile usage interface to attract ad loot

Just the thing to bulk out any business pitch

Build a business case: developing custom apps

The Mobile Marketing Association and Google have again gathered smartphone usage, from 40 countries this time, and provided a snazzy interface capable of generating comparison charts of XLS files on demand.

The Our Mobile Planet data follows on from the work the companies did in 2011, but adds another 10 countries as well as asking slightly different questions. Having said that, there's enough data to pull out changes over the last six months, so we can see that the number of young Danes using a phone while watching TV is creeping up:

The data isn't complete for every country, but there's new information for 26 countries, including China, which could prove useful for those looking to expand into the East.

Which is the whole point: the data is supplied in the hope of encouraging companies to spend money on mobile advertising around the world, to the benefit of Google and the members of the Mobile Marketing Association. If you don't like the interface, which is everything we'd expect from Google, then the data is available in raw XLS and you can even cherry-pick the stats for inclusion in a custom XLS file. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.