Feeds

O2 dips toe into Groupon's pond with tat discounts

Polls punters for special offer ideas

Providing a secure and efficient Helpdesk

Taking a leaf out of Groupon's book, O2 is asking its "Priority Moments" customers which firms it would like O2 to negotiate deals with, tapping the social networks to discover that most O2 users like Nandos regardless of their demographic.

Priority Moments is O2's group-buying effort, using the O2 brand to negotiate discounts from suppliers on the basis of bulk ordering. It may seem like a traditional loyalty scheme offering promotional discounts, but Priority Moments actually operates much more like social flavour-of-the-month Groupon, which is why the team is now asking customers which company they should approach next.

That's apparently in contrast to "O2 More", the opt-in service which sends out offers and tokens to customers based on their demographic and (occasionally) location. At a glace the two services look remarkably similar, but O2 assures us they are entirely different:

O2 More is an advertising solution where people can receive adverts for products, usually based on their behaviour or location... it could be an offer, a notification about a new product or something else...

But Priority Moments...

... is a service which lets people get discounts at lots of retailers, [eg] a discount for [a supermarket] where if I spend £60 I get £10 off.

So the difference is in the delivery mechanism: text for "O2 More", an app for "Priority Moments", but also in the way that offers are solicited - advertisers pay to place content in 'More, while 'Moments are negotiated with suppliers on the basis of bulk ordering in the same way that Groupon and its emulators work.

For O2 there's also a demographic difference – one only has to glance at the respective logos to see that O2 More won't be offering supermarket discounts any time soon:

O2's two discount logos

Spot the target demographic with O2

But despite the obvious branding it seems 'Priority customers, those using social networks at least, are equally prepubescent, with calls for group discounts on Xbox live subs and, of course, Nandos.

But O2 won't care about that: this is all about spreading the brand, and its services, out of telephony with its increasingly-thin margins, and into anything else the company thinks it can turn a penny or two on. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.