Feeds

Google+ dying on its arse – shock new poll

Bet-the-company wager goes south

Secure remote control for conventional and virtual desktops

Google has bet the company on Google+, but it’s dying on its arse. A study by traffic analysts RJ Metrics suggests that public engagement with the social network is weak, and failing to gather momentum.

"The decay rate here is very concerning," says the report, summarised here. "Users are less and less likely to make additional posts, even a few months after initially joining."

RJM found that a third of users who make one public posting never make another, and that the mean time between public posts is around 12 days. A study in February found that the social network had flatlined, with visitors spending three minutes a month on Google+ compared to 405 minutes per month at Facebook.

Google disputes the RJM study because it only measures public posts. Private posts made to ‘Circles’ are not included in the analysis. However, the Chocolate Factory has yet to release any data contradicting the studies.

The social network has been a huge gamble for Google. The ad giant has ripped up its privacy policies and redesigned its consumer services around Google+, effectively lashing the company to the Plus wheel. Google has even put major product launches, including Google Voice for Europe, on hold until the user interface is made Google+ compliant.

But the net gain is minimal; all Google may have succeeded in doing is cannibalising its own Gmail service.

The lacklustre support comes despite a high degree of coercion. Trek actor Wil Wheaton recently blasted Google for compelling his fans to join “yet another fucking social network they don’t want or need.”

Any suggestions for how Google can disentangle itself from Plus? ®

Protecting against web application threats using SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.