Feeds

Facebook starting to go big in Brazil. Hmm ...

Plus: Monaco and Iceland have more accounts than people

Boost IT visibility and business value

Facebook's user base is plateauing across Europe and the US and the site has seen losses as well as gains in the developing world, the latest statistics from Social Analytics firm Socialbaked show.

Facebook membership increased by 0.88 per cent in the US in the last six months and by 1.52 per cent in the UK. By contrast, the number of Facebook members in Brazil shot up by 54 per cent. A 50 per cent population penetration* seems to be where Facebook usage levels off: the US has 50.72 per cent* Facebook penetration and the UK has 49.63 per cent*.

A handful of countries have higher Facebook penetrations than that, 64 per cent* of UAE citizens have a Facebook account for example, and notably both Monaco and Iceland have more Facebook accounts than people, according to the statistics Monaco (124 per cent) and in Iceland (104 per cent).

The global trend is that Facebook's member base is increasing, and is likely to pass the 1 billion mark soon. The site logged 901 million total active users in April.

But as Facebook's pre-IPO April filing showed, the new users that the network is adding aren't easy to monetise. This is because the newer users are mostly in poorer countries, and the cost of these new members has actually dragged operating profits down.

The social network has also seen significant growth in India and Japan: as this graph by Pingdom shows

Facebook membership gains by country, credit: Pingdom

But despite the prevailing trend, Facebook has lost users in some countries too: 16 per cent of Puerto Rican Facebook users deleted their accounts in the past six months, for example.

Facebook membership losses by country, credit: Pingdom

The changes could be down to local rivals (we notice flirting app Skout has "exploded" in Puerto Rico), legislative moves (Turkmenistan for example seems to have banned Facebook) or some other local factor.

London is the world's fourth most-concentrated nexus of Facebook users, below only Bangkok, Jakarta and Istanbul: with 6,139,180 accounts registered in the city, equal to 78 per cent of number of population*. ®

* If one disregards multiple accounts held by the same user.

The essential guide to IT transformation

More from The Register

next story
Déjà vu: Virgin Media jacks up broadband prices
Screw copper phone lines, we're UNIQUE, bleats telco
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
What's the nature of your emergency, Vodafone?
Oh, you've dialled the wrong number for ad fibs, rules ASA
EE network whacked by 'PDP authentication failure' blunder
Carrier is 'aware' of cockup, working on a fix NOW
ROAD TRIP! An FCC road trip – Leahy demands net neutrality debate across US
You crashed watchdog's site, now time to crash its ears
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?