Feeds

Facebook starting to go big in Brazil. Hmm ...

Plus: Monaco and Iceland have more accounts than people

Remote control for virtualized desktops

Facebook's user base is plateauing across Europe and the US and the site has seen losses as well as gains in the developing world, the latest statistics from Social Analytics firm Socialbaked show.

Facebook membership increased by 0.88 per cent in the US in the last six months and by 1.52 per cent in the UK. By contrast, the number of Facebook members in Brazil shot up by 54 per cent. A 50 per cent population penetration* seems to be where Facebook usage levels off: the US has 50.72 per cent* Facebook penetration and the UK has 49.63 per cent*.

A handful of countries have higher Facebook penetrations than that, 64 per cent* of UAE citizens have a Facebook account for example, and notably both Monaco and Iceland have more Facebook accounts than people, according to the statistics Monaco (124 per cent) and in Iceland (104 per cent).

The global trend is that Facebook's member base is increasing, and is likely to pass the 1 billion mark soon. The site logged 901 million total active users in April.

But as Facebook's pre-IPO April filing showed, the new users that the network is adding aren't easy to monetise. This is because the newer users are mostly in poorer countries, and the cost of these new members has actually dragged operating profits down.

The social network has also seen significant growth in India and Japan: as this graph by Pingdom shows

Facebook membership gains by country, credit: Pingdom

But despite the prevailing trend, Facebook has lost users in some countries too: 16 per cent of Puerto Rican Facebook users deleted their accounts in the past six months, for example.

Facebook membership losses by country, credit: Pingdom

The changes could be down to local rivals (we notice flirting app Skout has "exploded" in Puerto Rico), legislative moves (Turkmenistan for example seems to have banned Facebook) or some other local factor.

London is the world's fourth most-concentrated nexus of Facebook users, below only Bangkok, Jakarta and Istanbul: with 6,139,180 accounts registered in the city, equal to 78 per cent of number of population*. ®

* If one disregards multiple accounts held by the same user.

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
Ofcom tackles complaint over Premier League footie TV rights
Virgin Media: UK fans pay the most for the fewest matches
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.